2024 AHIA CREATIVE WINNING COLLECTION – AI COLLECTION OF THE YEAR

UN(REAL) By JOHNNY GEORGIUO

“As a hairdresser of 34 years, a specialist Hair photographer/retoucher for over a decade, and an avid AI enthusiast, I wanted to create a collection that blurred the line between the unreal and the real in a subtle nuanced way. Distopia, Utopia, and High fashion clash in a juxstaposition of chaos, beauty and the relentless pursuit for perfection.

I know what I can do with a hair image using traditional photoshop methods, and I also know the limitless freedom that AI generation can also offer.

For this collection I want the viewer to look at these images and question which were real (if any), and which were created, as well as wonder if any of the images were a combination of both.
AI offers a world of possibility as well as the danger of being influenced and consumed by a lack of digital authenticity, and it’s this that worries me the most as a creative moving forward.”

CREDITS

AI COLLECTION BY Johnny Georgiou