Goldwell, the stylist-centric brand known for innovation, inspiration and partnership, is celebrating a visionary 75 years. The diamond anniversary is the culmination of decades of industry-breaking innovation, with leading-edge technology, relentless research and development and true, deep relationships between Goldwell and its stylists.
Beloved for over half a century by stylists and their clients, Goldwell approaches product formulations and services like a stylist – creating solutions to the common needs that they see in their chairs every day. Constantly striving to take color, condition and texture of hair to a new level – and always on a mission to create perfectly beautiful hair for every consumer – has resulted in a long-lasting Goldwell legacy of science-led, results-driven innovation that never compromises on beauty or sustainability.
Over 75 years, Goldwell has proven time and time again that it is the brand of choice for stylists, while stylists have worked side by side with Goldwell inspiring creativity and long-lasting relationships, trusting Goldwell to get the results they need. With the incredible support of salon stylists and their clients, Goldwell has flourished for decades and the future is bright.
Shane Henning, Creative Director and co-owner Noddy’s on King and Goldwell Global Master, Australia said “I’m very proud of the fact that Noddy’s on King has had an amazing partnership with the Goldwell family for over 32 years. The support and strength of that relationship has faced many challenging and rewarding times. I believe the bases of all successful relationships starts with loyalty, honesty and trust then the rest will all follow. Thankyou Goldwell for your constant support, and always being there.”
Looking into the future, with the professionals’ needs and a more sustainable industry at the heart of their efforts, Goldwell is ushering in a new era for socially responsible salons. With the new “Climate Neutral Salon” program in partnership with ClimatePartner, a globally acclaimed enthusiast of the carbon neutral world, Goldwell is building on the continuous success of Kao Salon Division to improve the sustainability of its production.
Dominic Pratt, Global President of Kao Salon Division said, “Improving the environmental footprint of our products and services at the salon level is part of our mission to make life beautiful for salon owners, stylists and their clients. We see this as a continuous journey towards what the salon of the future could and should look like. At Kao we believe that strong alliances make all the difference in protecting our planet. So, we see Kao Salon Division as not only a key active player in sustainable operations, but also as a reliable business partner and facilitator of knowledge transfer between thousands of hair salons and key global climate protecting organizations.”
The program is an effortless turnkey solution immediately making a difference within the salon, plus salons are given a set of easy to implement tips that step-by-step improve the salon’s sustainability. The program, piloted in Germany in October 2022, will be rolled out globally in October 2023 and will include consultations on decarbonization for all Goldwell salon partners and beyond, building a new climate-neutral future of the hair salon business.
