Sustainable Salons has just launched a refreshed brand as part of its mission to get people, planet and profit working together for a sustainable future.
After close to a year of development, the refreshed brand will showcase the organisation’s growth. Initially launched as a salon resource recovery program, Sustainable Salons has grown into a for-purpose organisation servicing the hair, dermal, beauty, barber and pet grooming industries.
The organisation, which prides itself on living its values, partnered with sustainable service providers to bring its vision to life. Its brand new website is now mobile-friendly and accessible to those with vision or hearing impairments, dyslexia, epilepsy or other accessibility needs.
Conscious consumers will appreciate changes made to the #1 Salon Directory in Australia and New Zealand. The Salon Directory now includes more member information as well as links to social media and an option to include imagery. It currently lists 1500+ Sustainable Salon members, with more being added regularly. These changes will support conscious consumers in accessing service providers that align with their personal values.
Sustainable Salons’ brand refresh has reaffirmed its dedication to a circular economy in which resources are recognised for their inherent value.
The organisation is the #1 donor of ponytails for charitable wigs, with over 240,387 ponytails collected to date. It diverts up to 95% of resources recovered from its members from landfill, supporting the development of a closed-loop production model.
Paul Frasca and Ewelina Soroko, Sustainable Salons Co-Founders, explain, “We continue to embrace a circular economy by recognising the value of the materials we recover, whether we transform them into closed-loop products, donate proceeds to people in need, embrace a workforce with disability or contribute to restoring confidence to people suffering from medically-induced hair loss through our ponytail donation program.”
A key focus of the brand refresh has been on inclusivity. New gender-neutral avatars represent the people within the Sustainable Salons network of all nationalities, sexualities, abilities and backgrounds.
Visit the new Sustainable Salons website to find out more.
