Authentic self-expression with Goldwell’s Iconic Muted Collection.
Goldwell has launched its annual trend-inspired color campaign Unique Colors, Unique You, inspiring stylists to unleash their creativity and take their expertise, craft, and passion to the next level.
The campaign features the Iconic Muted Collection, a carefully curated selection of Topchic, Topchic Zero and System @Pure Pigments, including six brand-new muted shades from Topchic Zero for the ultimate muted trend looks.
A world of possibilities from subtle to bold The Iconic Muted Collection is a carefully curated selection of 18 existing Topchic and 6 existing Topchic Zero shades, enriched by six brand-new muted Topchic Zero shades to counteract and mute undertones for particularly soft, natural color results – all to create ultimate muted trend looks.
To complement these and to push the boundaries even further, stylists are encouraged to mix these shades with System @Pure Pigments for long-lasting, multi-dimensional, and high-definition color results and an endless variety of shade directions.
Self-expression: A part of human nature.
Unique is always on trend. This is why the Iconic Muted Collection offers stylists a mesmerising array of fresh inspiration, transforming their colour services into a vibrant journey in which they can give their clients the chance to express their authentic selves in the best possible way. By combining the endless possibilities that the Iconic Muted Collection has to offer with the stylists’ unique creativity and skills, they can create looks that will enable their clients to show the world who they are and how they wish to be seen. And nothing catches the eye like colour!
Paying homage to nature’s palette
Playing on the growing love for muted, earthy tones in fashion and design, Goldwell is translating these into the world of hair colour, creating an aesthetic world influenced by organic resources, natural landscapes, stone, clay, and crystalline minerals. Capturing the essence of the unique earthy shades featured in this collection, the shade palette beautifully merges earthy warm and stone-grey-inspired calm tones, all to create customised trend looks with soft, natural colour results – from warm to cool and dark to light.
For more information please visit www.goldwell.com
