Inside Business Forum 2025: L’Oréal's Ultimate Salon Business Experience
Written By Louise May – Editor in Chief of Mocha Group
Exclusively curated for L’Oréal PRO.CONNECT salons, the L’Oréal Business Forum 2025 brings together some of the most influential voices in business, branding, leadership, mindset and innovation for an experience designed to inform, empower, and inspire.
Hosted at the luxurious Star Brisbane, this event offers more than inspiration—it delivers transformation. With a dynamic lineup of celebrity speakers, business strategists, and digital leaders, the Forum promises the kind of education that creates real-world momentum.
From brand building to profitability, from mindset to market trends, the 2025 speaker roster offers insights that are not only relevant—but essential—for future-focused salon owners. Guests will hear from fashion entrepreneurs, bestselling authors, educators, and social media powerhouses, each bringing raw experience and practical tools to the stage.
A key focus of the Forum will also be the evolving beauty landscape. L’Oréal’s Business Education Manager, Jordan Kidner, will present a data-driven exploration of current beauty trends and consumer insights, including the growing demand for scalp health solutions, ongoing concerns about hair damage, and the persistent pursuit of glossy, glass-like hair. These insights are backed by both local and global data and are designed to equip salons with strategies that drive innovation, engagement, and real connection with today’s client.
Pip Edwards
Learn how fashion icon Pip Edwards built her globally recognised activewear brand, P.E Nation. From taking the leap into entrepreneurship to harnessing the power of personal branding, Pip shares invaluable insights applicable to any business, especially salons.
Discover how aligning your personal brand with your business can create a unique identity, build trust, and attract your ideal clientele. Gain practical social media strategies to amplify your brand message and achieve sustainable growth in a competitive market.
Jess Del Borello, Brodie Lee Tskinaris , Sam Elvy, Michael Kelly
Join leading stylists, salon owners, and innovators for an inspiring look at the future of hairdressing. Explore building strong teams, leveraging new technologies, creating resilient brands, and maximising business success.
The panel also tackles building a more inclusive and expressive industry, a must-attend for anyone passionate about the future of hair care.
Ultra Fade Rich
Want to explode your social media presence? Learn from the master himself. UltrafadebyRich, a social media force with 450k followers and 6.7M TikTok likes, reveals his secrets to building a loyal audience and dominating the digital landscape.
Proven strategies for gaining followers and creating viral content
Insider tips for leveraging trends and maximising your content’s impact
Valuable insights into building and motivating a high-performing social media team
Sophia Hilton
Personal money worries are one of the biggest challenges your team faces, and it’s hitting your business harder than you might think. From lowered morale to drops in productivity, financial struggles don’t stay at home—they show up at work.
This keynote explores how to spot the signs of money stress, start supportive conversations without awkwardness, and empower your team with practical tools to take control of their finances.
Jason Everett
Did you know that only 7% of salon companies actually make a profit? Another 20% break even, while the rest are losing money month after month.
This action-packed, high-impact workshop uncovers the three most critical areas inside your business that, once optimized, can lead to a rapid profit turnaround. It’s a hands-on deep dive that will leave you with immediately usable tools to increase your profit fast.
Mark Visser
World-renowned surfer Mark Visser shares his incredible journey, from near-fatal wipeouts to conquering impossible waves, proving that with the right mindset, anything is achievable.
He reveals how he overcame fear, developed winning strategies, and built a powerful support system. This session inspires attendees to embrace a growth mindset and ride their own wave of success with L’Oréal’s support and resources.
What Awaits You at the Forum
For L’Oréal Pro Connect salons, this is more than an event, it’s a curated, high-impact experience designed to ignite fresh thinking and unlock new potential across every facet of your business.
Across the program, you’ll dive into cutting-edge business education, explore real-world strategies, and gain the tools to lead your salon with clarity, confidence and vision. But it doesn’t end there.
You’ll be staying in luxury accommodation at The Star Brisbane, enjoying artisan breakfasts and lunches, rooftop cocktails, and an unforgettable evening aboard The Gloss YOT. Every moment is thoughtfully designed to inspire connection, with your peers, your purpose, and your next level of leadership.
If you’re part of the L’Oréal Pro Connect community, this is where you’ll find the conversations, strategies and support that will shape the next chapter of your journey.
Don’t Miss Out
From brand elevation and social strategy to profitability and personal growth, the L’Oréal Business Forum 2025 is the ultimate blend of learning and leadership, backed by world-class voices and unforgettable experiences.
