Alexander Fuchs announced
as KEVIN.MURPHY COLOR.MASTER for Asia Pacific
Story exclusively written and captured by Jarred Stedman for MochaGroup
With a family hairdressing legacy of over 70 years including 6x salons in Switzerland, Alexander Fuchs from Fuchs Hair in Sydney is what we would confidently call ‘good stock’.
5 years ago, along with his Dad Thomas, Mum Carol, and Sister Rebecca, they opened their newest salon in Sydney’s thriving suburb Alexandria. With 14x chairs, a colour table and 4x basins, Fuchs Hair is now a flagship KEVIN.MURPHY salon.
MochaGroup’s General Manager reflects on his first interactions with Alexander
“When I met him 10 years ago, he blew me away with his in-depth knowledge and innate connection between science and colour. He was always an authentic educator and communicator in a complex space”
Alex himself has been hairdressing for over 20 years and is always seeking to provide a premium experience for his clients and staff.
As an award-winning salon and celebrity hairdresser, MochaGroup wanted to drop in on Fuchs Hair to chat with him about upcoming trends and how KEVIN.MURPHY is keeping the salons relevant.
Effortless Natural range is one of the innovations from KEVIN.MURPHY Colour Me.
Alex explains it as
“6x brand new shades, to neutralise warmth in the hair”
“It doesn’t matter if it’s lifting dark hair to a level 6 and neutralising the upcoming brassiness – or on a blonding level, neutralising any upcoming yellow or brassiness”
The effortless NATURALS range boasts that it is ‘formulated without ammonia, this colour range gently moisturises, rejuvenates, and imparts incredible shine thanks to shades rich in honey, pomegranate, shea butter, rose hip and aloe vera. Multiple activator choices and +technologies offered within the range take your colour to the next level allowing for creativity, versatility, and next level customisation of colour.
- Ammonia Free
- Cruelty Free
- Naturally derived ingredients moisturise, rejuvenate and impart incredible shine
- Our range of high-performance, multi-tonal shades allow for endless creativity, and will deliver the most natural-looking colour results every time.
- Each COLOR.ME shade has been created to respect the natural colour patterns found in virgin, untreated hair, and imparts luminous, multi-dimensional colour to each and every strand.
- COLOR.ME shades are mixed with our special CREAM.ACTIVATORS to create custom results, such as tone-on-tone and darker grey coverage, plus they also deliver up to three levels of lift.
- Each of the COLOR.ME by KEVIN.MURPHY shades contains the highest quality ingredients and include vitamins and minerals to help protect the hair and restore hair health. Naturally derived ingredients such as Pomegranate
Adding to this already incredible partnership between Alex Fuchs and KEVIN.MURPHY – Yesterday – Alex Fuchs texted Jarred Stedman and explained his New Role –
“Cats out of the bag – KM (KEVIN.MURPHY) COLOR MASTER for Asia Pacific”.
Alex followed up with,
“Becoming a COLOR.MASTER for KEVIN.MURPHY is a thrilling and exciting opportunity, allowing me to share my passion for the brand’s innovations. What’s ahead promises to be the biggest year for colour, and being part of this forward momentum is truly exhilarating.”
Since the inception of KEVIN.MURPHY in 2004, it was grow to over 270 staff but has retained as a private company is a still based here is Australia. With the founder – Kevin Murphy, still heavily involved in product development, branding, direction and vision.
