Davroe is proud to announce its role as the official hair sponsor for Melbourne Fashion Week (M/FW) 2024. This year, Melbourne Fashion Week returns from October 21-27 to celebrate its milestone 30th anniversary, highlighting Melbourne’s dynamic fashion community with an exciting array of events and presentations.
As Melbourne Fashion Week marks three decades of fashion excellence, Davroe will be at the forefront, ensuring every model’s hair is perfectly styled for the runway. Known for its vegan, sulphate-free, and paraben-free formulas, Davroe has established itself as a global leader in professional haircare, with a presence in over 30+ countries and a strong track record at prestigious events like New York Fashion Week, Paris Fashion Week, and Australian Fashion Week.
“We are thrilled to be the official hair partner for Melbourne Fashion Week this year,” says Mary Centofanti, Davroe Director. “Our commitment to delivering exceptional haircare aligns perfectly with M/FW’s celebration of creativity and innovation. Our team, led by Davroe Global Ambassador Jordan Robertson, is excited to showcase our products’ versatility and salon-quality results on one of the most prestigious fashion stages in Australia.”
Melbourne Fashion Week 2024 promises a spectacular lineup of events, including seven premium runway shows and over 300+ participating designers. Fashion enthusiasts can look forward to a dynamic program featuring pop-ups, industry talks, exhibitions, and more, all set in some of the most iconic M/FW locations from over the years.
Davroe Global Ambassador Jordan Robertson is leading a team of top-tier hair stylists to ensure that every look is not only runway-ready but also stands up to the demands of a high-profile fashion week. “I’m thrilled to be leading the hair direction for Melbourne Fashion Week this year! It’s such an honour to represent Davroe not only across Europe and the US, but now here at home in Australia as well,” Jordan explains.
Jordan Robertson states that “the emerging talent in Australia is truly remarkable, and it’s exciting to see”. Further explaining that, “this year, we’re bringing a mix of styles to the runway, from natural looks to some really bold, artistic creations—all using Davroe styling products”. Jordan and his team of hair stylists are passionate about showcasing a diverse range of styles to highlight just how versatile Davroe products are and what they can help achieve.
This partnership between Davroe and Melbourne Fashion Week underscores both brands’ dedication to excellence and innovation in their respective fields. Fashion lovers and industry professionals alike can anticipate a week filled with stunning fashion and flawless hair, setting new standards for runway beauty.
