ELEVEN Australia Hits the Road, Connecting with Salons and Showcasing What’s New
Written by Louise May – Editor in Chief for Mocha Group & All imagery by Jarred Stedman – GM for Mocha Group
ELEVEN Australia have wrapped up their Roadshow, finishing on a high in Melbourne with a crowd of 250 salon guests. The turnout was incredible, and the team were blown away by the response!
The Roadshow was a celebration of everything ELEVEN Australia stands for and served as a fantastic opportunity for the brand to connect with their amazing salon community. Joey Scandizzo, Rachel Vitullo, and Andrew O’Toole did a beautiful job hosting, joined by guest stylists from across the country who took the stage to showcase the latest trends in Styling, Cutting, and Colour. A live photoshoot with Andrew O’Toole was also integrated into the model demonstrations, adding an extra creative touch.
This inspiring series coincided with the launch of ELEVEN Australia’s 11 NEW SHADES, part of their expanding colour range. Guest stylists highlighted the versatility and impressive results achievable using ELEVEN Australia DEMI-PERMANENT LIQUID COLOUR and PERMANENT CREAM COLOUR.
Mocha Group’s GM, Jarred Stedman, attended the Sydney event, held at the stunning Royals Academy in Castle Hill—owned by Mary and Adam Alamine. Mary was a past AHIA Hot Shot Winner in 2015, and Royals Hair have taken out multiple major accolades including AHIA NSW Salon of the Year in both 2018 and 2020, and AHIA Australian Salon of the Year in 2018.
Jarred exclusively captured an editorial photoshoot of the finished looks created by the talented team.
