Hairhouse Wins GOLD at the Australian Design Awards 2025 & SILVER at the Global Design Awards 2025 for Flagship Store Concept at Chadstone
Hairhouse is thrilled to announce that it has won GOLD in the Flagships and Showroom Category at the 2025 Australian Design Awards and SILVER at the 2025 Global Design Awards, part of the prestigious Better Future Awards. This award recognizes the groundbreaking new flagship store concept at Chadstone, Melbourne, which is setting a new standard for professional haircare, salon services, and piercing in Australia.
This achievement marks a pivotal moment for Hairhouse as the company is also nominated and elevated to the World Design Awards, further cementing its place on the global design stage. “We are beyond excited and proud of this recognition,” said Michael O’Connell, COO of Hairhouse. “Our flagship store at Chadstone is not just a retail space, but an immersive, customer-centric experience. This award is a testament to the dedication and creativity of our incredible team and partners.”
The Chadstone flagship store represents the culmination of extensive research, customer journey mapping, and design innovation. The new space is an experiential retail environment that combines cutting-edge design with a focus on customer education and brand loyalty. Through a collaboration with X+O Pty Ltd, Hairhouse has transformed the shopping experience by creating distinct zones within the store, each designed to cater to specific customer needs. These zones include a Styling Bar, Conscious Hair Care, Hair Health Bar, Piercing Zones, and a Kerastase by L’Oréal Hair Studio, each meticulously designed with bespoke fixtures, finishes, and color palettes to enhance the customer journey.
The new store concept not only elevates the shopping experience but also reflects Hairhouse’s commitment to sustainability. The store’s design features low-VOC paints, energy-efficient lighting, and HVAC systems, with careful consideration given to material selection to ensure longevity and reduced environmental impact.
The transformation at Chadstone is just the beginning. Hairhouse is rolling out the innovative store concept to over 100 stores nationwide, with the goal of delivering the same elevated customer experience in locations across the country. “We hope that our customers continue to enjoy the exceptional experience in-store, both at Chadstone and at all of our locations,” said Michael O’Connell. “A huge thank you to our outstanding team and partners, especially X+O, who helped make this vision a reality.”
About Hairhouse
Hairhouse is Australia’s largest employer of hairdressers, with over 100 stores nationwide. Offering a unique blend of professional haircare, salon services, and piercing, Hairhouse has built a loyal customer base by providing expert advice and an immersive in-store experience. Through innovation, customer-centric design, and a commitment to sustainability, Hairhouse is redefining the professional hair and beauty retail experience in Australia.
About X +O
X+O is a leading design and creative agency specializing in creating immersive and experiential retail spaces. Through research, strategic design, and a focus on customer experience, X+O delivers cutting-edge solutions that help brands like Hairhouse connect with their audience in meaningful ways.
www.hairhouse.com.au
