How one salon makes 15x return on their marketing campaigns

Fresha, a leading marketplace and booking software for the hair, beauty and wellness industry, has an exciting update on the success of their recent campaign builder launch.

Blush + Blow, one of Fresha’s long-term partners, based in London, UK, has achieved the following after using the platform’s campaign builder feature:

15x average return on spend for their marketing campaigns, with clear reports showing how to make future campaigns even better

3x sales of skin services, after promoting their new skin clinic with Fresha’s marketing tools

4 new staff members recruited to handle the increase in business

Blush + Blow, helmed by Bridget Hannon, began as a blow dry bar in 2017. They’ve since grown their services to a full range of hair and beauty treatments, and expanded with a clinic dedicated to skincare.

Bridget has worked hard to grow her business over the past seven years, nurturing her team and expanding into a second location focused on skin services. Blush + Blow’s combination of a welcoming atmosphere, broad range of treatments, and talented staff make it a destination in London for great hair and skin.

Before joining Fresha, Bridget used various methods to promote Blush + Blow, including PR agencies and influencers. But it was always hard to measure results, and managing each of these marketing campaigns separately was time-consuming.

Bridget needed an effective way to reach clients, and clear visibility of each campaign’s performance. She also needed an online booking platform to simplify running the salon, so she could focus on growing the business.

After signing up to Fresha for free, Bridget started using the campaign builder and templates to create personalised marketing campaigns. From seasonal promotions to new treatment announcements, she can build email and text message campaigns in minutes, then send them to the right clients at the right time.

Bridget also gets clear reports showing the results of every campaign so she can refine them for even better performance. All while using the platform to manage appointments at both venues, take online bookings, collect client reviews, and more.

Fresha is the world’s #1 beauty and wellness marketplace powered by all-in-one free business software with integrated payments. With over 100,000 partner venues in more than 120 countries, Fresha simplifies business operations and enhances customer experiences.

For more of an insight on Bridget’s journey with Fresha, watch this video