Introducing the new Dyson Supersonic r™ Hair Dryer for Consumers

Bringing Professional Hairstyling Home

A year ago, Dyson unveiled a revolutionary professional hair dryer enabled by new power-dense technologies. It has a new technology streamlined heater, the Dyson Hyperdymium™ motor, and intelligent Radio Frequency Identification (RFID) sensors in attachments which communicate with the hair dryer, automatically adjusting the motor and heater to deliver optimal airflow and temperature.

The Dyson Supersonic r™ hair dryer is Dyson’s most powerful, yet lightest and most precise hair dryer to date. 30% smaller, 20% lighter, and more manoeuvrable than the original Supersonic™ hair dryer, it delivers fast drying, smoother and shinier results.

Developed and tested with professionals, the machine has only been available for stylists to purchase so far, being unveiled at Paris Fashion Week in the A/W24 season. It has since become an essential tool in the styling kits of talent such as Sam McKnight, Eugene Souleiman and Lacy Redway, who choose the Dyson Supersonic r™ hair dryer for its enhanced manoeuvrability, comfort and precision. Following participation in design reviews with Dyson engineers over five years, Matthew Collins, Global Styling Ambassador at Dyson, says “this is the best blowdryer I have ever used”. Elsewhere, Stylist Anthony Turner, backstage at the Issey Miyake A/W24 show, describes the machine as “a magic wand”, and stylist Gary Gill says, “at first glance, it is visually astonishing, even strange. But I like it. I felt like it could never work, but it’s the complete opposite.”

Dyson has announced that the Dyson Supersonic r™ hair dryer will be available for general sale, making quality finishes available to all. The announcement comes following demand from users hungry to achieve high- quality results at home between appointments. The machine will be available in two new colours – Ceramic Pink, inspired by the orient of a pearl, and Jasper Plum, inspired by the rare purple jasper gemstone (exclusive to dyson.com.au).