L’Oréal Professional Products Division recently concluded its highly successful Business Forum 2025 at The Star, Brisbane.
The event, held from May 4th-6th, brought together salon professionals, industry experts, and L’Oréal leadership for two days of inspiration, education, and collaboration, all centered around the theme of “Elevating the Pro.”
The overarching purpose of the forum was to empower salon partners with the knowledge, tools, and resources needed to thrive in today’s evolving beauty landscape. L’Oréal reaffirmed its commitment to supporting hairdressers, recognising their crucial role in the industry and their ability to transform lives.
Carlos, in his opening address, emphasised this partnership: “Hairdressers are the heart and soul of our community. We are inspired by your passion, your craft, and your ability to transform lives, empowering individuals to look and feel their best.”
The forum highlighted the significant opportunities within the professional haircare market, despite current economic challenges. While consumers are stretching out salon visits, they are spending more per visit, creating potential for growth through premium services and products.
Carlos noted, “There are two blue oceans of growth opportunities that we have not yet unlocked together.” These include expanding in-salon treatments and increasing the adoption of premium haircare products.
The event featured a dynamic lineup of speakers, each offering unique insights and expertise:
Pip Edwards: Founder of P.E Nation, shared her brand-building journey and the power of personal branding.
Business Panel (Michael Kelly, Jess Del Borello, Sam Elvy, Brodie Tsiknaris): Discussed building strong teams, leveraging technology, and creating resilient brands.
Ultra Fade Rich: Social media expert, revealed strategies for building a strong online presence and engaging audiences.
Sophia Hilton: Founder of Not Another Salon, addressed the importance of financial wellness for salon teams and building a positive money culture.
Jordan Kidner: Explored consumer insights and trends shaping the beauty industry.
Jason Everett: Provided key strategies for building and running a profitable salon business.
Alison Kent: Spoke about L’Oreals 2030 commitment to sustainability.
Mark Visser: Big wave surfer and mindset coach, shared his inspiring story of overcoming challenges and achieving success.
The forum showcased L’Oréal’s commitment to innovation, highlighting beauty tech tools like Kérastase’s KSCAN and the HAIR ID app, which offer personalised insights and enhance the client experience. Emphasis was also placed on creating luxurious spa experiences and leveraging product innovation to deliver exclusive salon-only services.
The L’Oréal Business Forum 2025 proved to be a resounding success, leaving attendees energized and equipped to elevate their businesses to new heights. The event reinforced L’Oréal’s dedication to its salon partners and its vision for the future of professional beauty.
