Hair, beauty and barber professionals across Australia swapped their workwear for pyjamas, coming together for a cause that proved just how powerful an industry can be when it unites.
Mocha Angels PJ Day, in support of the Tarrant Foundation, has been hailed an incredible success, raising more than $30,000 through the generosity, creativity and community spirit of salons, clinics, barbershops, businesses and individuals across the hair, beauty and barber industries.
PJ Day invited industry professionals to head to work in their PJs, have some fun with their teams and clients, and most importantly, raise vital funds for the Tarrant Foundation.
From salon teams arriving in matching pyjamas to businesses creating their own fundraising activities, sharing the campaign across social media and encouraging clients to donate, the industry embraced the day wholeheartedly.
The result was an outstanding $30,000+ raised, demonstrating what can happen when the professional hair, beauty and barber communities rally behind a shared purpose.
For Linda Woodhead, Founder and CEO of Mocha Group, the success of the campaign was about far more than the final figure.
“I have always believed that our industries have the biggest hearts, and PJ Day once again proved it. To see hairdressers, beauty professionals, barbers, businesses, brands and their clients all getting involved was incredibly special.
“Raising more than $30,000 is an amazing achievement, but what I loved most was seeing everyone come together. There was such a sense of fun around the day, while never losing sight of why we were doing it.
The Tarrant Foundation, led by Jenni Tarrant OAM, works to provide meaningful support to those in need, with the funds raised through PJ Day helping the Foundation continue its important work.
The campaign also highlighted the unique connection the hair, beauty and barber industries have with their local communities. Salons, clinics and barbershops are places where relationships are built every day, making them a powerful network for creating awareness, encouraging generosity and driving positive change.
More than $30,000 raised. Hundreds of PJs worn. One industry coming together for a very special cause.
Mocha Group and the Tarrant Foundation extend their heartfelt thanks to every salon, clinic, barbershop, brand, team member, client and individual who dressed up, donated, fundraised, shared and supported the campaign.
Together, the industry showed that doing good can look pretty great in pyjamas.
If you would like to donate please scan the QR code below.
