NEW FROM DYSON

Introducing the

Dyson’s most intelligent hair dryer for healthier scalp and hair 

Smart and automatic Nural^TM sensor technology protects scalp health¹ and enhances hair’s natural shine. Fast intelligent drying with no heat damage for all hair types. 

Today, James Dyson unveils the Supersonic Nural^TM hair dryer, its most intelligent hair dryer with new sensor technology, during the global launch event in Seoul, South Korea. 

“If you’re able to limit heat damage, you can get a healthier scalp; and healthier hair. Our new Supersonic Nural^TM has a time-of-flight sensor which recognises your head and reduces the heat as it gets close to your hair, preventing heat damage to both your scalp and your hair. Innovation only comes from investing in research and development. Our obsession to truly understand the root of the problem continues, as we build up some of the most sophisticated hair laboratories in the world.” James Dyson, Founder and Chief Engineer 

Dyson’s latest styling tool comes equipped with a new Scalp protect mode which uses a network of Nural^TM sensors, automatically reducing heat and airflow as it nears your head, helping protect your scalp from damage. These sensors also improve the styling experience, enhance hair shine, and prevent heat damage. New and improved attachments which cater to all hair types are equipped with attachment recognition, learning a user’s styling preferences, and simplifying their routine for fast healthy drying with no extreme heat. 

Nural^TM sensors for added intelligence 

Dyson’s new Nural^TM sensors activate Scalp protect mode, Attachment learning and Pause detect – all which help to make styling easier. 

• Scalp protect mode protects scalp health: In this mode, heat is automatically reduced to 55°C², the optimum temperature for scalp comfort and drying speed, as the hair dryer gets closer to hair and scalp. A time of flight sensor enables this, by projecting an invisible infrared beam to measure the distance between the machine and your hair. 
• Capsule illumination changes colour to show heat setting: When in Scalp protect mode, this feature ensures that the LED light colour will automatically change between cool blue or yellow (low heat), to orange (medium heat) and red (high heat), depending on the distance the machine is from the head. 
• Attachment learning remembers your styling preferences: This simplifies styling routines as it adapts to a user’s go-to styling mode, remembering their last-used heat and airflow settings for each styling attachment, and automatically applying them the next time it is in use. 
• Pause detect for easier routines: The Dyson Supersonic Nural^TM hair dryer also has a motion-sensing accelerometer which automatically deactivates the heater, decreasing airflow and noise, when you are in between styling passes. 

“From our research into the science of hair, we know that there is a connection between the quality of hair and a healthy scalp. The scalp tissue comprises different layers, with the outermost layer serving as a barrier against external stressors. But when your scalp is damaged, moisture loss can occur, a key factor in our development of the Scalp protect mode feature. This helps to maintain scalp moisture levels, and allows for gentle drying.” Shawn Lim, Head of Research, Dyson 

Introducing new attachments 

A new Wave+Curl diffuser has been engineered for waves, curls and coils. This helps define and shape natural hair patterns across two modes. In Dome mode, the large dome shape of the attachment draws airflow away from the scalp for smoother, elongated waves with rounded ends. In Diffuse mode, the pronged insert delivers air deep into the roots for defined, voluminous curls and coils. 

Wave+curl diffuser** Reversible airflow defines waves, curls and coils. 

Gentle air attachment* Evenly disperses airflow for fast yet gentle styling. 

Styling concentrator Wider and thinner for precision styling. 

Wide-tooth comb** Helps stretch and lengthen hair. 

Flyaway attachment** Hides shorter hairs for a smooth, shiny finish. 

*Recommended settings are the same as the bare attachment. **Not equipped with Scalp Protect Mode.³ 

Design and technology 

Complementing the new embedded sensors is a differentiated visual appeal: a clear end cap to show the technology within, and bold new colour palettes – Ceramic Patina and Topaz or the Vinca Blue and Topaz. 

The Supersonic Nural^TM hair dryer is now available in Australia and comes with five attachments⁴ in the box, with other standalone accessories on offer. 

In 2022, Dyson announced a commitment of half a billion GBP to expand and accelerate its research and technology development across its beauty portfolio, announcing plans to launch 20 new beauty products in the next four years. Dyson is investing £2.75bn in the business to conceive revolutionary products and technologies, and has global teams of engineers, scientists and software developers focused on the development of solid-state battery cells, high-speed digital motors, sensing and vision systems, robotics, machine learning technologies and A.I. investment. 

To buy, learn more and experience the Supersonic Nural^TM hair dryer, visit the Dyson Demo store, George Street- Sydney. For more information and to sign up to hear more, visit Dyson.com.au

¹ When used in Scalp protect mode. 

² Dyson user trials and testing found that 55°C is an optimum temperature for balancing thermal comfort with a fast dry time. The air temperature is adjusted to ensure the 55°C is maintained at the scalp as the distance between the dryer and the hair changes. 

³ Dyson user trials revealed that some attachments are not used for distance styling/drying. There are also some attachments that require a higher heat to ensure the best performance and style. Attachment learning will automatically recommend the appropriate heat setting for attachments without Scalp protect mode.

⁴ Gentle air attachment, Styling concentrator, Wide tooth comb, Wave + Curl diffuser, Flyaway attachment.