Ludovic Dellazzeri has been appointed as CEO of O&M, while Jose Bryce Smith, who founded the business in 2007, will take on the role of Founder & Chief Visionary Officer (CVO)..
O&M has always been a brand built for the hairdresser and under Jose’s leadership, it has redefined clean haircare and colour.
“This transition allows me to stay focused on our original vision—creating the highest-performing clean colour and kind haircare in the world. O&M has always been about pushing boundaries, proving that hair colour can be both clean and high-performing. With Ludovic’s expertise and support, we are in the strongest position yet to bring this vision to life on an even larger scale. This next chapter is all about innovation and education to support the growing global O&M community, which currently spans 18 countries,” – Jose Bryce Smith.
Ludovic is a highly regarded leader in the professional hair and beauty industry, bringing more than 25 years of experience across multiple countries. He has managed several brands within the L’Oréal Group and, more recently, served as Managing Director of ghd ANZ. Ludovic’s ability to transform businesses, develop teams, and accelerate growth makes his appointment an exciting new chapter in O&M’s development.
“I am excited to join the O&M family, which under Jose’s vision, has pioneered a new, dynamic, and inclusive approach to the professional hairdressing industry—built on clean, kind, and high-performing products that resonate with the demands of today’s hairdressers and consumers. From a local business that has grown into a global brand, I look forward to working with the O&M team and our hairdresser partner community to further scale up the incredible brand, products, and support it offers,”
– Ludovic Dellazzeri.
