O&M presents NAGNATA for its off-schedule fashion presentation at China Heights Gallery on May 1st, 24. Sponsored by haircare brand O&M, with Sheridan Rose appointed as Hair Director, who presented two key looks, showcasing effortlessly undone texture and movement in the hair.
O&M ambassador and Hair Director, Sheridan Rose Shaw of MAMAWEST, has solidified her spot as one of the most creative hair designer, debuting in a Director role for the Nagnata show.
“We drew inspiration from the ‘off-duty ballerina’ for the hair; we really channelled that by enhancing the natural texture of each models’ hair. It’s about celebrating that texture, working with their hair type rather than against it. The looks we worked on are understated, textural and embrace movement, which reflects the collection itself.”
Behind the the show are renowned designers, Laura May and Hannah Gibbs.
“The show is an immersive experience, where silhouettes inspire and soundscapes captivate. Forever intertwining the worlds of art and fashion.”
The collection featured signature NAGNATA matching activewear sets, knits, loungewear and mohair, as well as re-purposed fabrics to create headbands and scrunchies, honing in on the brands zero-waste manufacturing process.
“We want guests to experience how silhouettes inspire, soundscapes captivate and movement mesmerises. The concept of the show is connect with your inner artist, observing the beauty of the human form and the way movement drapes fabric, fibre touches skin.”
“Drawing inspiration from the grace of dancers off-duty, timeless shapes are nuanced through natural fibre innovation and sensual seamless layers, celebrating the intertwining of the worlds of art, fashion, and movement.” says Laura. “We created 2 key hair looks to bring out each models’ inner ‘off-duty ballerina’, featuring NAGNATA’s headbands and scrunchies to bring the aesthetic together.”
“Every model has their own individual hair texture and we’ve heroed 3 particular products to enhance these natural textures. We wanted to create a sweat effect, with a beautiful hairline that accentuates baby hairs to look slightly distressed, and very natural.” says Sheridan.
