Phorest, a leading software platform in salon, spa and clinic management with over 12,000+ customers globally, is proud to announce that it is now a Certified B Corporation™. B Corps are companies verified as meeting B Lab™ Standards for social and environmental performance, transparency, and accountability – and with this certification, Phorest joins a global community of businesses leading the movement toward a more inclusive, equitable, and regenerative economy.
Phorest: Born on the Salon Floor
Founded by CEO Ronan Perceval in Dublin, Ireland, in 2003, Phorest has earned recognition as one of the fastest-growing technology companies in the hair and beauty industry. Born on the salon floor, Phorest was bred to help salon, spas and clinics thrive. With innovative tools to help businesses manage, market and grow as well as mentoring and education, its mission is clear: “More than software, we are on a mission, together with our community, to build a stronger industry.”
Setting a New Benchmark for Salon Technology
To achieve certification, Phorest completed the B Impact Assessment – a rigorous evaluation by B Lab™, the independent non-profit behind B Corp™ Certification, across five areas: Governance, Workers, Community, Environment, and Customers. With an impact score of 89, Phorest performed particularly strongly in the following areas:
A Workplace Built for Growth
50% of Phorest’s management team are women and 28% of employees were promoted internally in the past year.
A Commitment to the Community
Through the Phorest Forest initiative, Phorest planted 800 trees in 2024 alone and has purchased 15 acres of forestry in Co. Longford, Ireland with aims to positively impact the local ecosystem through planting trees. In addition, in 2025 Phorest made six figure charitable donations to over 20 organisations, and the team completed a total of 712 hours of paid volunteer work.
A Mission That Can’t be Undone
Phorest has formally embedded stakeholder consideration into its legal governing documents through B Corp’s ‘Mission Lock’ – ensuring the company’s commitments to its people, community and planet remain protected even through future ownership changes.
This formal recognition is built upon a philosophy lived by Phorest since its founding days: Seirbhís Go Hiontach, also known as ‘wonderful service’ in Irish. Embedded into the day-to-day, it continues to guide Phorest on how it treats its people, customers and surrounding communities.
“Since Phorest was founded in 2003, our goal has been to build a business that genuinely supports the salon industry long after we are gone,” said Ronan Perceval, Founder and CEO of Phorest. “Intent is one thing, but formalising it is another. By embedding this commitment directly into our legal structure, we ensure that our dedication to our clients, our team, and our planet cannot be quietly set aside when things get difficult or short-term industry pressures mount.”
B Corp Curious – A Call to Action for the Industry
Rather than viewing the milestone as a competitive edge, Phorest is championing this achievement as a call to action for the wider salon, spa and clinic community.
“Becoming a B Corp does not make Phorest exceptional,” noted Perceval. “To be honest, if this remains a differentiator in our industry, we have not done enough. Our genuine hope is that this level of accountability and long-term thinking becomes the norm – the standard we all hold ourselves to across the beauty, wellness, and tech sectors.”
For more information on Phorest’s journey to becoming B Corp certified, visit www.phorest.com/about/bcorp
