Global cult beauty and professional hair-styling powerhouse, ghd, is proud to announce an exciting new partnership with celebrated hair director, Renya Xydis, who joins the brand as a Creative Artist.
With a reputation for pushing creative boundaries and styling the world’s top celebrities, Renya brings decades of international fashion experience to the ghd family. As the visionary behind Sydney’s elite salons Valonz and Salon X, she has helped define the standard for Australian hairdressing, and is renowned for her precision, artistry, and trend-setting approach to hair.
“I’ve long admired the innovation coming from ghd and what the brand is doing for stylists and salons,” said Renya. “After years of working with their tools early in my career, it feels like the right time to come home to a brand that’s so aligned with my vision for the future of hair.”
Renya’s return to ghd was sparked by the brand’s unwavering commitment to product innovation and its dedicated support of the professional salon community. As part of the partnership, both Valonz and Salon X will exclusively stock ghd’s full range of cult-status tools, further solidifying the collaboration’s influence in the Australian hair industry. “We are delighted to welcome Renya back to ghd,” said Stephanie Leathers, ghd Australia and New Zealand, Managing Director. “Her industry influence, creative leadership and dedication to elevating Australian hairdressing make her a perfect partner for our brand.”
In her role as Creative Artist, Renya will work closely with ghd across editorial campaigns, runway shows, and salon education, bringing her signature style and infusing a touch of Australia’s world class creativity into the next chapter of ghd’s creative journey.
This alignment with ghd further solidifies Renya’s legacy within the Wella Company, being an integral part of the brand’s creative vision for over three decades, as Wella Professionals Creative Director ANZ and global top artist. Her artistry and innovation have established her as one of the industry’s most respected names. This evolution marks a natural progression in her journey with the wider Wella Family, bringing her signature style and visionary approach to both brands.
