Revlon Professional launches programme to empower salons through community

Revlon Professional, global leaders in innovative professional haircare and colouring, has launched Empowered Salons, a new loyalty program designed to empower salons through collaboration and community as well as ongoing learning. 

Designed exclusively for salon owners and salon managers across Australia, Empowered Salons is a brand-new initiative with collaboration at its core. Through ongoing community development and innovation in learning, the loyalty programme’s key purpose is to promote excellence within the hairdressing community. 

Launching for the first time in Australia, the programme encourages salon owners and managers to share success stories, exchange ideas, and collectively advance the industry towards greater heights. The launch cements Revlon Professional’s commitment to providing its community with continuous learning and connections, ensuring members have the tools and support necessary for business success. 

In addition to exclusive salon marketing material, priority access to NPD, and creative and media opportunities, Empowered Salons members also receive half price education for all team members, and access to an exclusive programme conference. The inaugural conference will take place in Cairns in August, and will feature presentations by some of the industry’s most inspirational names as well as some very special guests.  

Brad Raper, CEO of Revlon Professional, said of the programme launch, “At Revlon Professional, we believe in the power of collaboration and innovation to drive positive change within the hairdressing industry. Empowered Salons is more than just a loyalty program; it’s a close-knit community where people can come together to inspire, learn, and grow.”

Empowered Salons is available to salon owners and managers who meet selection criteria. 

Enquiries should be directed to:

australia.proeducation@revlon.com

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