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AI IN HAIRDRESSING

What Would You Do With Your Life Back?

By Louise May – Editor in Chief for Mocha Group Missed calls. Lapsed clients. Ads that go nowhere. Enquiries sitting unanswered in your DMs. And a mind that never fully switches off, even when you’re home. Aura 300 is the AI platform that’s giving salon owners something they didn’t know they could ask for: their time, their revenue, and their peace of mind, all at once. Picture this. It’s 6:30pm on a Friday. The last client has left, the team has packed up, and you’ve locked the salon door. On the drive home, your phone lights up. A booking enquiry. Then another. A client asking about Saturday availability. By the time you sit down to dinner, you’ve answered three messages and missed a call, and you haven’t actually stopped working since 8am. This is the reality for most salon owners. The business doesn’t stop when you do. The phone doesn’t

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June 2, 2026

Aura 300 Enters the US Market, Taking AI Revenue Infrastructure to American Salons

Aura 300, the AI-native revenue platform built exclusively for salons and clinics, has announced its entry into the United States market.  Founded by Adriano Di Giulio, Aura 300 deploys a coordinated team of AI agents that work 24/7 inside a salon and clinic’s existing booking software — answering every inbound call, booking appointments, re-engaging lapsed clients via Voice calls and WhatsApp, and running paid social media campaigns to generate new bookings. Aura 300 integrates directly with the leading salon booking and management software platforms, allowing salons and clinics to activate their AI agents without changing the systems they already use. Since launching, Aura 300 has onboarded salons and clinics across Australia, Ireland, and the United Kingdom, maintaining 100% client retention. The company has now set its sights on the United States, where millions of independent salon owners face the same daily challenge: missed calls, empty chairs, and lapsed clients slipping away

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April 14, 2026

AI IN THE COMMERCIAL WORLD OF HAIRDRESSING

The Urgent Need to Upskill in 2026 By Hayley Mears  The future of hairdressing education is no longer a distant projection; it’s a rapidly unfolding reality shaped by Artificial Intelligence. For Australian salon owners, educators, and corporate beauty brands, the time for passive observation is over. The transformative speed of AI demands real-time adaptation in our skill sets, or we risk being left behind entirely. Let’s be blunt: this is how your competitors will overtake you. While it might sound intense or like a utopian Hunger Games where only the fastest adapt, that is the reality of business as we step into 2026. We are operating in a climate where 34% of Australian salon businesses closed in 2024 (oof, yeah, that’s one hell of a wake-up call if you haven’t already been slapped in the face by your P&L)  It’s that age old case of the rhetoric “get comfortable, with

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October 21, 2025

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