AUSTRALIAN AESTHETICS INDUSTRY

MySkinIQ™ Debuts With The Missing Link Between Analysis And Action

MySkinIQ™ made its market debut at Melbourne’s Inside Industry Showcase, introducing a consultation-first approach to skin and scalp analysis for salons and clinics.   Most analysis devices show you what’s happening in the skin. MySkinIQ™ is built around what happens next – generating treatment plans and homecare recommendations trained to each clinic’s protocols, menu, and product range. Not a “type” of treatment, but the specific treatments your team delivers and the products your shelves stock. The therapist stays at the centre of every conversation with MySkinIQ™, supporting their clinical thinking with data-backed structure. Amanda Debrincat, Founder of MySkinIQ,™ describes the technology as a clinic’s most consistent team member. “Most clinics aren’t short on talent. They’re short on consistency, especially as teams grow. MySkinIQ™ gives every therapist the same clinical framework, so the client experience never dips, regardless of who’s on the roster that day. That’s what we’re most excited to

Read More »

Introducing Phyto Nature E² by Dermalogica.

Phyto Nature E2 with next-gen exosomes gives 6 years back* Regenerative daily exosome and enzyme leave-on, resurfaces and accelerates cellular renewal – visibly smoothing, firming, and brightening skin over time. As we age, our skin’s ability to renew itself naturally slows — not just at the surface, but in the deeper layers where the first visible signs of aging begin to form. This gradual decline leads to changes in tone and texture, including dullness, fine lines, and wrinkles. Dermalogica’s new Phyto Nature E2 introduces a next-generation fusion of regeneration and exfoliation designed to target visible signs of skin aging – and help support skin’s natural ability to renew and regenerate. By pairing regenerative exosome technology with exfoliating Pumpkin Enzyme and ingredients like Phyto Glycogen and Prickly Pear, this formula helps deliver visibly brighter, smoother skin every day while reawakening skin’s natural surface renewal processes. Phyto Nature E2 is a silky, leave-on

Read More »

The Story Behind a Brand Built on Experience and Support

SkinMed® Australia did not start as a large company with corporate backing. It began with one woman, a home office, and a deep understanding of what clinic owners actually need to succeed. Built on real industry experience and practical knowledge, SkinMed has grown into a national brand supporting skin therapists, dermal clinicians, medical practitioners and clinic owners across Australia.  At the centre of that journey is Sharon Marsh, known to friends and colleagues as Shar. As Founder and CEO of SkinMed® Australia, Sharon has shaped a company grounded in education, partnership and a clear belief that strong businesses are built when treatment excellence and business sense work together.  A career shaped by curiosity and determination  Sharon’s professional background spans more than three decades and includes early roles in law and government. Those environments gave her a strong foundation in organisation, systems and operational thinking. Alongside this, she developed a growing

Read More »

Hands, Heart, and Habits: A Philosophy for the Beauty Industry

Written by Frank Sellam – CEO of Vital Plus. I’ve been involved in the beauty industry for over 30 years. This might give me an inflated sense of self-importance, but at the ripe old age of 65, I’m leaning into that and offering you a few life lessons, observations, and thoughts on how I see our cherished beauty industry, life and the world today. Let’s start with a common fear I want to put to rest: You don’t need to worry about the future of the beauty industry. It’s on solid ground, and AI isn’t going to change the heart of what we do. Sure, you’ll need to adapt and learn to use new tools. AI can help manage your schedule, respond to emails, organise your team, run your website, and streamline your social media and marketing, even answer your phone and do all that 24/7! And thank goodness for

Read More »

Diagnosis to transformation – redefining skin & scalp health

DermapenWorld™ has long been recognised as the global leader in microneedling innovation, pioneering the world’s first automated device and setting the benchmark for skin rejuvenation. Today, the brand builds on this legacy with a complete ecosystem designed to transform skin and scalp health from diagnosis to results. More than microneedling Continuing on from the success of Dermapen 4®, the world’s #1 microneedling company now offers more than microneedling. DermapenWorld’s evolution introduces advanced technologies, evidence-based formulations, and synergistic protocols for superior outcomes. “Combination therapy isn’t a trend for us, it’s our design principle,”says CEO, founder and Dermapen inventor, Stene Marshall.  “Our motto is ‘Synergy of Solutions’, so Dermapen Treatments™ are amplified by protocols, formulations, and complementary devices.” Co-founder Corri Marshall adds, “Take, for example, the Dp Dermaceuticals EXO-GROW™ range. Professionals kept asking for a Meso-Glide for the scalp. And we went further, by creating a homecare program as robust as our

Read More »

Epicutis® to feature at ASCPD Symposium 2026

Biotechnology-led skincare brand Epicutis® will take the spotlight at the ASCPD Symposium 2026 (Australasian Society of Cosmetic and Procedural Dermatologists), with Dr Eduardo (“Eddie”) Perez, PhD, Chief Scientific Officer, presenting “A new paradigm in skin care” at 4:00–4:15pm on Friday 20 March 2026 at Crown Conference Centre, Melbourne. Dr Perez brings a biotechnology lens to modern skin care—centred on barrier integrity, skin resilience, and the value of precision formulation over complexity. His presentation will explore how a “new paradigm” is emerging in professional skin care: one that prioritises routine coherence, measured skin outcomes, and science-led ingredient selection designed to support skin function across real-world clinical and lifestyle stressors. Following the presentation, Epicutis® is proud to sponsor the ASCPD Welcome Reception, taking place 5:15–7:00pm on Friday 20 March, supporting connection and conversation among delegates as Symposium weekend begins. About Dr Eduardo (“Eddie”) Perez, PhD Dr Perez is Chief Scientific Officer for

Read More »

REJURAN® to present at Cosmedicon 2026.

REJURAN® will participate in Cosmedicon 2026 (InterContinental Sydney Double Bay) with an education-led session focused on technique considerations and treatment workflow for qualified health practitioners working with polynucleotides (PN). With increasing demand for anatomy-led education and a deeper understanding of treatment parameters across aesthetic practice, the session will centre on practical discussion relevant to consultation structure, clinician assessment and delivery approach in an appropriate professional setting. “Cosmedicon provides an important forum for clinicians to share learnings, compare approaches and engage in evidence-informed discussion,” said Kaitlyn Shin, Managing Director of K Bridge Medical, distributor of Rejuran in Australia and New Zealand. “Our focus at REJURAN® is on anatomy-led education and technique considerations that support professional practice, delivered through credentialed, delegate-only forums and via the REJURAN® Academy.” Session details (Cosmedicon 2026) Event: Cosmedicon 2026 Dates: 6–7 March 2026 Location: Double Bay, NSW (Inter Continental Sydney Double Bay) Session: Live Injecting Demonstration Speaker:

Read More »

It’s Not a Marketing Problem, It’s a Voice Problem

Written by Rachel Medlock @rachelmedlockcopywriting Most clinics are not underbooked; they are under-explained. For people outside our industry, skin is complicated, treatments are technical, and ingredients are confusing, which means clients often walk into your business carrying a layer of uncertainty. They aren’t sure what half the words on your menu mean, what’s right for them, or what makes you different from the clinic down the road. When your messaging is vague, generic, or overly clinical, that uncertainty grows. People hesitate, they compare, and they delay decisions, which shows up as fewer bookings, fewer upgrades, and more “I’ll think about it” conversations.  So when things aren’t working, you do what most businesses do: add more marketing, posts, promos, and of course, more shit for free. But the issue isn’t volume, it’s clarity.  Rachel Medlock Enter …Tone Of Voice Your tone of voice shapes how people feel about you before they

Read More »

Derma Energy Reveals Reimagined Range at Intimate Sydney Launch

February 8th 2026 marked the official unveiling of the newly reimagined Derma Energy, a milestone relaunch ten years in the making. Founder, chemist and formulator Sean Abel revealed the evolved range at an intimate luncheon hosted at the Woolloomooloo Bay Hotel, attended by 60 close friends, family and long-standing clients. What guests believed would be a brand relaunch soon became something more personal: a surprise celebration of Sean’s  50th birthday, reached just days earlier. The afternoon began with a sit-down lunch overlooking the harbour, before Sean formally welcomed guests and shared the story behind the relaunch. He revealed that Derma Energy had officially turned ten that month, an anniversary that prompted a period of deep reflection on time, growth, and what true refinement really means. “Derma Energy turns ten this month. And for a long time, I thought by now it would be fully formed, completely world-class, finished. When it

Read More »

Why Every Device in Your Clinic Needs to Earn Its Keep

Written by Theresa Kim, Founder of KausMediTech Let’s talk practical numbers — not device company claims or shiny marketing promises. Every treatment room should work as hard as the people inside it. That’s why we want to champion devices that deliver on outcomes and financial sense. It’s time to start measuring your success in something that actually matters: profit per minute. Here’s what we see across leading clinics: – Basic facials should deliver at least $2 profit per minute – Advanced, device-led facials should push toward $4 profit per minute or more. But when overheads stack up (from consumables to room time) those margins can shrink fast if you’re working with high-maintenance devices that don’t perform efficiently. Let’s get specific. Skin needling remains one of the most profitable treatments you can offer when calculated correctly: – Treatment overheads: just $16, including sterile cartridges and disposables – Client price point: typically

Read More »

Categories

Subscribe To Our Newsletter

Receive regular information and updates on Hair and Beauty industry.