
Why Entering Awards Could Be the Most Strategic Decision You Make for Your Business
By Nicolette Kocsi Goldberg – Owner & Founder of Luminary Melbourne. Current ABIA VIC/TAS/SA Salon/Spa/Clinic of the Year – 4 Treatment Rooms or Less When I first entered awards, my clinic was brand new. I wasn’t an established multi-location brand. I didn’t have years of visibility behind me. What I did have was belief, belief in the standard I was building, the client experience I was creating, and the long-term vision for my business. In those early years, while still very much a new clinic owner, I entered industry awards and went on to win Sole Operator of the Year twice. What I learnt through that experience is this: Awards are not about being the biggest.They are about backing yourself. Entering awards can be one of the most strategic decisions you make, not because of the trophy, but because of








