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AUSTRALIAN BEAUTY INDUSTRY

Beauty Expo Australia Returns to Sydney for 2026

There’s something powerful about seeing the beauty industry come together under one roof. The conversations happening across the aisles. The live demonstrations drawing crowds. The clinic owners searching for fresh ideas. The beauty teams reconnecting with the wider industry. The moments where education, innovation and business all collide in real time. This August, Beauty Expo Australia returns to ICC Sydney Darling Harbour across August 15 and 16, bringing together more than 6000 beauty professionals for two days dedicated to education, discovery and industry advancement. Recognised as Australia’s largest professional beauty event, Beauty Expo Australia continues to be one of the most significant gatherings on the industry calendar, attracting salon owners, clinic operators, dermal therapists, aesthetic professionals, makeup artists and beauty teams from across the country. With over 200 brands showcased across skincare, aesthetics, wellness, grooming, machinery and business technology, the event offers beauty professionals the opportunity to explore the latest

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June 10, 2026

A Globally Loved Lash Lift System – Elleebana One Shot

When it comes to lash lifting, few names carry the global reputation and industry recognition of Elleebana One Shot Lash Lift. Trusted by beauty professionals in more than 60 countries worldwide, One Shot has become synonymous with fast processing times, consistent results, and innovative lash lifting technology. For over two decades, Elleebana has remained at the forefront of the lash and brow industry, continually investing in research, development, education, and product innovation. The result is a lash lift system that has transformed the treatment category and set the benchmark for lash lifting worldwide. Why Lash Lifts Continue to Grow in Popularity In recent years, lash lifting has become one of the most requested salon services for clients seeking a natural enhancement without the maintenance associated with lash extensions. The treatment works by lifting and curling the natural lashes from the root, creating the appearance of longer, fuller, and more defined

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June 10, 2026

How to Upskill As a Lash Artist in 2026

The lash industry is evolving faster than ever. With rising client expectations, emerging techniques, and increasing competition across the beauty space, being a successful lash artist in 2026 requires more than just creating beautiful results. Today’s clients are investing more carefully in beauty services, meaning artists need to deliver not only exceptional outcomes, but also professionalism, consistency, and a tailored client experience. The artists who continue to grow are the ones willing to evolve alongside the industry. Here are some of the key skills every modern lash artist should be focusing on in 2026: Mastering client consultations A thorough client consultation is one of the most important foundations of a successful lash appointment.  Beyond simply discussing the desired result, consultations should include assessing lash health, eye shape, lifestyle factors, allergies, sensitivities, and any previous reactions to lash or brow treatments.  This not only helps artists customise the service safely and

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May 13, 2026

The Rooms Where Aesthetic Businesses Grow

By Nicole Montgomery – Aesthetic Business Masters There’s a moment every clinic owner knows. The moment you realise that clinical excellence alone isn’t enough. You can be incredible at treatments. You can have loyal patients. You can work twelve-hour days. And still feel like your business is running you instead of the other way around. Margins feel tighter. Staff challenges grow. Marketing becomes louder and more confusing. And suddenly the question hits you: How do the most successful clinics actually scale? That question sits at the heart of Aesthetic Business Masters 2026 — the industry event built specifically for clinic owners who want more than survival. They want growth. They want clarity. And they want strategies that actually work. Because here’s the truth: the aesthetics industry is evolving faster than ever. Demand is rising. Competition is increasing. Patient expectations are higher than they’ve ever been. What worked five years ago

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April 21, 2026

The Keratinocyte Lifecycle.

Why Understanding the Cell Journey Matters More Than Memorising the Layers.         By Robyn McAlpine. As skin therapists, we touch skin all day long, but too often, we’re working on the result of a process we sometimes don’t understand. Dryness. Sensitivity. Acne. Pigmentation. Delayed healing. These are outcomes of cellular behaviour, specifically, how well keratinocytes have been able to live out their lifecycle.

I’ve spent the latter half of my career in helping beauty therapists deeply understand the Keratinocyte, not like a text book, but in the way we interact with this cell, every single day in our treatment rooms. 

It’s about knowing why skin behaves the way it does, so our treatments stop being reactive and start being strategic. When we understand why something is happening, the how becomes simpler, calmer, and far more effective.

It’s easy to focus on products first, but real confidence comes from understanding

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April 15, 2026

O COSMEDICS Launches Retinal V8 Fusion Serum

O COSMEDICS is proud to announce the launch of its latest innovation in corrective skincare: the Retinal V8 Fusion Serum. This groundbreaking serum to cream, combines a potent retinal formula with a unique V8 Peptide Complex, designed to support skin longevity, even tone, refined texture, 4D hydration, firmness, youth and radiance. The Retinal V8 Fusion Serum is formulated for all skin types, including compromised, breakout-prone and aging skin. With a carefully curated blend of actives such as GABA, BRIGHT Oléoactif®, DEFENSIL®-PLUS, KoboBlur 100 Natural, L22 and 4D Hyaluronic Acid, the serum not only enhances cellular renewal, but also promotes a visibly smoother and brighter complexion. Applied nightly after cleansing and any water-based correctors, this serum can be used on the face, neck and décolletage, either as a standalone serum, serum and cream, or layered under your favourite O COSMEDICS Hydrator for enhanced results. Maria Enna-Cocciolone, Founder & CEO of O

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April 15, 2026

Big Beauty Live 2026 Delivers Industry Impact in Melbourne

Salon First’s Big Beauty Live 2026 has cemented itself as one of the most powerful and unifying events in the Australian beauty industry, bringing together salon owners, educators, suppliers, and emerging professionals for a full day of connection, education, and inspiration. Described by speakers and attendees alike as “Melbourne’s biggest and greatest beauty event,” the day created a unique environment where collaboration and growth took centre stage. Keynote speaker Beauty by Brooke shared, “It was honestly a dream come true… the energy in the room, how engaged and open everyone was — it was something really special.” Fellow speaker Keily Baker highlighted the impact of the event’s environment, noting that Salon First created “a safe space for people to connect, grow and learn.”   Across the room, the sentiment was echoed by both speakers and attendees. Industry educator Lucia Malejko described the event as “one of those rare experiences where

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April 1, 2026

Regional Beauty Long Lunch.

Where Connection, Capability and Community Converge.            By Linda Woodhead. Fairmont Resort, Blue Mountains | March 28–29 Set high in the breathtaking surrounds of the Blue Mountains, the Regional Long Lunch once again delivered a powerful and purposeful gathering of the beauty industry, bringing together regional salon owners, therapists, educators and brand leaders for a weekend grounded in connection, education and real-world business insight. More than just an event, the Regional Long Lunch has become a movement, one that champions collaboration over competition and creates space for meaningful conversations that shape the future of the industry. An Immersive Start The experience began ahead of the main event, with speakers and sponsors arriving at the Fairmont Resort for a thoughtfully curated welcome. A standout moment came in the form of a hands-on clay modelling session led by Emelly Simons, where guests, champagne in hand, embraced creativity and

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April 1, 2026

Korean Lash Lift Beyond the Trend. When Technique Matters More Than Hype

When a salon introduces a new technique or adds a new service to the service menu, it should not feel like guesswork. Lash artists should feel prepared, supported and clear on when and why to use each method. Elleebana has been setting industry standards for more than three decades. That long-standing dedication to research, formulation development and continuous education is what keeps the brand relevant in a fast-moving industry. Techniques evolve, trends shift, but science, structure and integrity remain constant. That foundation is exactly what shapes the Elleebana Korean Lash Lift Course. This curriculum holds a true competitive edge. It is the only course that clearly breaks down and compares traditional lash lifts, freestyle methods and Korean techniques within one structured training. Rather than teaching one approach in isolation, it equips you with the knowledge to assess lash type, hair structure and client goals, then confidently choose the right method

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April 1, 2026

Powerbond Technology Changing Lash Lift Standards

Clinical trials have showcased that hair is strengthened by 21% and elasticity by 18% after a chemical treatment with ReGen. Recognised as one of the world’s most innovative Step 3 treatments, Elleeplex ReGen goes far beyond the traditional “final step” concept. While many systems finish with a basic conditioning phase, ReGen is engineered for performance flexibility. It can be integrated into Step 2 or blended into a tinting service, giving salons intelligent, time-saving options without compromising results. The outcome isn’t just convenience, it’s visibly lifted, healthier-looking lashes even 6 weeks post treatment. ReGen’s advanced formulation features Myristoyl Pentapeptide-17 and Biotinoyl Tripeptide-1, combined with key amino acids including Serine, Threonine and Arginine. These peptides help support the keratin structure by reinforcing lash fibre resilience and promoting a stronger, more conditioned appearance. The included amino acids contribute to the hair’s natural moisturising factors and help optimise the environment in which keratin proteins

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March 18, 2026
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