Beauty

Ragan Skin Transitions to Skinformé

Ragan Skin has officially transitioned into Skinformé, marking a defining new chapter for the Australian-born, performance-driven skincare brand. Founded by industry powerhouse, Isabella Loneragan, Skinformé retains the high-performance formulations Ragan Skin is renowned for, now elevated within the growing global Skinformé brand ecosystem. With more than two decades of experience as an internationally trained and multi-award-winning product formulator, facialist, and clinical educator, Isabella Loneragan launched The Skinformé Academy in August 2025. The world-class facial and facial massage training institute reflects her commitment to professional education and hands-on skin therapy. “The Skinformé skincare collection seamlessly falls under the broader Skinformé brand because it embodies the same philosophy that guides the Academy: results-driven performance, the intelligent synergy of formulation and skilled touch, and a holistic approach to long-term skin health,” explains Isabella. “Renaming the collection Skinformé made sense because it reflects the bigger picture of what we are building and that is,

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MySkinIQ™ Debuts With The Missing Link Between Analysis And Action

MySkinIQ™ made its market debut at Melbourne’s Inside Industry Showcase, introducing a consultation-first approach to skin and scalp analysis for salons and clinics.   Most analysis devices show you what’s happening in the skin. MySkinIQ™ is built around what happens next – generating treatment plans and homecare recommendations trained to each clinic’s protocols, menu, and product range. Not a “type” of treatment, but the specific treatments your team delivers and the products your shelves stock. The therapist stays at the centre of every conversation with MySkinIQ™, supporting their clinical thinking with data-backed structure. Amanda Debrincat, Founder of MySkinIQ,™ describes the technology as a clinic’s most consistent team member. “Most clinics aren’t short on talent. They’re short on consistency, especially as teams grow. MySkinIQ™ gives every therapist the same clinical framework, so the client experience never dips, regardless of who’s on the roster that day. That’s what we’re most excited to

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Introducing Phyto Nature E² by Dermalogica.

Phyto Nature E2 with next-gen exosomes gives 6 years back* Regenerative daily exosome and enzyme leave-on, resurfaces and accelerates cellular renewal – visibly smoothing, firming, and brightening skin over time. As we age, our skin’s ability to renew itself naturally slows — not just at the surface, but in the deeper layers where the first visible signs of aging begin to form. This gradual decline leads to changes in tone and texture, including dullness, fine lines, and wrinkles. Dermalogica’s new Phyto Nature E2 introduces a next-generation fusion of regeneration and exfoliation designed to target visible signs of skin aging – and help support skin’s natural ability to renew and regenerate. By pairing regenerative exosome technology with exfoliating Pumpkin Enzyme and ingredients like Phyto Glycogen and Prickly Pear, this formula helps deliver visibly brighter, smoother skin every day while reawakening skin’s natural surface renewal processes. Phyto Nature E2 is a silky, leave-on

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Elleebana at the Beauty Squad House

Backing the next generation of beauty leaders. Supporting beauty professionals is embedded in Elleebana’s ethos. The brand has consistently positioned Education, mentorship and community contribution as central pillars of its identity. Each year, Mocha Group brings together the rising stars of the Australian beauty industry through the Beauty Squad competition. This signature initiative supports four emerging beauty therapists, dermal clinicians and salon owners with mentorship, professional development and powerful industry connection. Finalists receive prizes and an immersive stay at the Beauty Squad House, where they learn directly from respected leaders and mentors in an up close setting. For several years, Elleebana has proudly supported the Beauty Squad House as a sponsor. They believe that when you invest in the next generation, you strengthen the entire industry. Sharing knowledge and supporting growth This year, Otto joined the 2026 house guests for dedicated sessions centred around goal setting, mapping next steps in

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The Story Behind a Brand Built on Experience and Support

SkinMed® Australia did not start as a large company with corporate backing. It began with one woman, a home office, and a deep understanding of what clinic owners actually need to succeed. Built on real industry experience and practical knowledge, SkinMed has grown into a national brand supporting skin therapists, dermal clinicians, medical practitioners and clinic owners across Australia.  At the centre of that journey is Sharon Marsh, known to friends and colleagues as Shar. As Founder and CEO of SkinMed® Australia, Sharon has shaped a company grounded in education, partnership and a clear belief that strong businesses are built when treatment excellence and business sense work together.  A career shaped by curiosity and determination  Sharon’s professional background spans more than three decades and includes early roles in law and government. Those environments gave her a strong foundation in organisation, systems and operational thinking. Alongside this, she developed a growing

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Hands, Heart, and Habits: A Philosophy for the Beauty Industry

Written by Frank Sellam – CEO of Vital Plus. I’ve been involved in the beauty industry for over 30 years. This might give me an inflated sense of self-importance, but at the ripe old age of 65, I’m leaning into that and offering you a few life lessons, observations, and thoughts on how I see our cherished beauty industry, life and the world today. Let’s start with a common fear I want to put to rest: You don’t need to worry about the future of the beauty industry. It’s on solid ground, and AI isn’t going to change the heart of what we do. Sure, you’ll need to adapt and learn to use new tools. AI can help manage your schedule, respond to emails, organise your team, run your website, and streamline your social media and marketing, even answer your phone and do all that 24/7! And thank goodness for

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Diagnosis to transformation – redefining skin & scalp health

DermapenWorld™ has long been recognised as the global leader in microneedling innovation, pioneering the world’s first automated device and setting the benchmark for skin rejuvenation. Today, the brand builds on this legacy with a complete ecosystem designed to transform skin and scalp health from diagnosis to results. More than microneedling Continuing on from the success of Dermapen 4®, the world’s #1 microneedling company now offers more than microneedling. DermapenWorld’s evolution introduces advanced technologies, evidence-based formulations, and synergistic protocols for superior outcomes. “Combination therapy isn’t a trend for us, it’s our design principle,”says CEO, founder and Dermapen inventor, Stene Marshall.  “Our motto is ‘Synergy of Solutions’, so Dermapen Treatments™ are amplified by protocols, formulations, and complementary devices.” Co-founder Corri Marshall adds, “Take, for example, the Dp Dermaceuticals EXO-GROW™ range. Professionals kept asking for a Meso-Glide for the scalp. And we went further, by creating a homecare program as robust as our

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The Rise of ‘Warm Clinical’ Design in Medical Aesthetics

Aeon Aesthetics new reimagined clinic proves that medical-grade does not have to feel cold. Newly expanded in Ormiston, the space balances elevated clinical standards with an atmosphere that feels considered, calm and welcoming. Founder Amy Williams, Cosmetic Nurse and Skin Therapist, says the design intention was to challenge the idea that credibility has to feel intimidating. “Sterile is great for instruments. It’s less great for connection,” said  Amy Williams. “We wanted to prove you can deliver medical-grade standards in a space that still feels warm, grounded, and calming. Results should never mean giving up relaxation.” The fit-out reflects a deliberate move toward what Williams describes as ‘warm clinical’ design, the blending of clinical precision with an environment that supports client comfort, communication, and long-term consistency.  The clinic has introduced softened architectural lines, curved design elements, natural textures, and earthy styling choices, including an Australian blackbutt feature wall and abundant greenery

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Decoded by Otto – The Science Behind Better Results

Decoded by Otto is a new Instagram series that breaks down lash techniques and product science on a deeper, technical level, the kind of knowledge salons would usually only receive inside a paid professional course. Many salons have commented that this level of content should come with a price tag, yet Elleebana is sharing it freely.Created and presented by Otto Mitter, this Reel series is designed for professionals who want more than surface tips and trend commentary. Every lash artist has asked it at some point.Why did this process time work yesterday but not today?Why does one client’s hair respond beautifully while another resists?Why do some lifts maintain integrity long term, while others become inconsistent? For decades, Elleebana education has been built around one principle: understand the why. Each episode unpacks formulation insights, ingredient behaviour, structural science, oxidation control and processing logic in a way that makes sense behind the

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Epicutis® to feature at ASCPD Symposium 2026

Biotechnology-led skincare brand Epicutis® will take the spotlight at the ASCPD Symposium 2026 (Australasian Society of Cosmetic and Procedural Dermatologists), with Dr Eduardo (“Eddie”) Perez, PhD, Chief Scientific Officer, presenting “A new paradigm in skin care” at 4:00–4:15pm on Friday 20 March 2026 at Crown Conference Centre, Melbourne. Dr Perez brings a biotechnology lens to modern skin care—centred on barrier integrity, skin resilience, and the value of precision formulation over complexity. His presentation will explore how a “new paradigm” is emerging in professional skin care: one that prioritises routine coherence, measured skin outcomes, and science-led ingredient selection designed to support skin function across real-world clinical and lifestyle stressors. Following the presentation, Epicutis® is proud to sponsor the ASCPD Welcome Reception, taking place 5:15–7:00pm on Friday 20 March, supporting connection and conversation among delegates as Symposium weekend begins. About Dr Eduardo (“Eddie”) Perez, PhD Dr Perez is Chief Scientific Officer for

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