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Aura 300 Enters the US Market, Taking AI Revenue Infrastructure to American Salons

Aura 300, the AI-native revenue platform built exclusively for salons and clinics, has announced its entry into the United States market.  Founded by Adriano Di Giulio, Aura 300 deploys a coordinated team of AI agents that work 24/7 inside a salon and clinic’s existing booking software — answering every inbound call, booking appointments, re-engaging lapsed clients via Voice calls and WhatsApp, and running paid social media campaigns to generate new bookings. Aura 300 integrates directly with the leading salon booking and management software platforms, allowing salons and clinics to activate their AI agents without changing the systems they already use. Since launching, Aura 300 has onboarded salons and clinics across Australia, Ireland, and the United Kingdom, maintaining 100% client retention. The company has now set its sights on the United States, where millions of independent salon owners face the same daily challenge: missed calls, empty chairs, and lapsed clients slipping away

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April 14, 2026

Kpop Star Announced as Ambassador for Dyson Hair Devices Across Asia Pacific

Dyson has appointed Kpop artist Jang Won Young of IVE as an Ambassador for Dyson Hair Devices in Asia Pacific. As Dyson continues in engineering-led innovation, the partnership will support upcoming campaigns, with Jang helping to showcase Dyson Beauty’s latest styling technologies in the region. Dyson Beauty’s partnership with Jang underscores how her relentless curiosity, versatility, and commitment to personal expression align with Dyson’s mission to engineer high performance beauty technologies that protect hair from extreme heat. Kathleen Pierce, President of Dyson Beauty, commented: “We are thrilled to collaborate with Jang Won Young, an influential talent whose style resonates across Asia Pacific. As a proud Dyson Airwrap owner, she embodies the balance of beauty, performance, and self-expression that Dyson champions. Together, we look forward to inspiring a new chapter of intelligent, damage- reducing styling for consumers.” Partnership Rooted in Innovation and Self-Expression. With five consecutive million-seller records and a dedicated

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April 14, 2026

Dateline Imports Returns to Hair Festival 2026 with Missy Peterson Headlining Malibu C Education Stage.

Dateline Imports is back for Hair Festival 2026 and this year; they’re turning it all the way up. Returning to one of the industry’s most anticipated events, Dateline Imports is bringing a bigger, expanded stand, an all-star brand lineup, and non-stop education designed to inspire, elevate, and energise salon professionals across the country. Step into the Dateline Imports space and experience some of the most sought-after names in professional haircare and styling, all in one place. Featuring leading brands including BaBylissPRO, Parlux, Silver Bullet, StyleCraft by Silver Bullet, Malibu C and their newest addition L3VEL3 the global grooming phenomenon newly distributed in Australia by Dateline Imports and already making major waves. Get ready to experience colour without limits as Dateline Imports unveils the highly anticipated L3VEL3 KRAY Colour at Hair Festival 2026. Designed for fearless creativity, this semi-permanent colour system delivers bold, high-impact results across 16 vibrant shades, plus a

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April 14, 2026

Fanola, Italy’s Hair Colour Specialists, Now Exclusively Available via Dateline Imports.

Dateline Imports has officially expanded its partnership with Italian colour powerhouse Fanola, securing exclusive distribution rights for Australia in a move set to make waves across the professional hair industry. Already a proven success in New Zealand, Fanola now enters the Australian market under Dateline Imports, creating a unified ANZ distribution network and opening the door for local salons to access one of the most talked-about colour brands globally. Known for its high-performance, fashion-forward formulations, Fanola has built a cult following among colourists for its ability to deliver bold, expressive results without compromising consistency. Now, with local distribution in place, Australian professionals can experience the brand’s full potential with greater accessibility, support, and speed to salon. Originating in Italy and now present in over 60 countries, Fanola continues to gain global momentum, particularly among stylists pushing the boundaries of blonding, toning, and colour correction. At its core, Fanola is driven

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April 14, 2026

GG by Golding Gals Launches World’s First Patented Hair Cleansing Wipe

Today marks a significant shift in hair maintenance and salon hygiene with the official launch of GG by Golding Gals. Founded by a mother-daughter duo with Evie Golding with 13 years of professional hairdressing expertise (plus ex AHIA HOT SHOTS Winner) and Liz Golding with 30 years as Fashion Stylist, Hair and Makeup Artist. The brand is debuting its hero innovation: the GG Hair Cleansing Wipe the first-ever patented product of its kind designed to eliminate the need for traditional dry shampoo. For decades, the “post-gym refresh” or “long-flight revive” has relied on aerosol dry shampoos that often leave a dusty, gritty residue. GG has solved this industry-wide pain point with a high-performance wipe that physically lifts oil, sweat, and product buildup from the scalp and hair fibers without compromising the style or leaving behind a trace of grit. Co Founders Evie (Ex AHIA Hot Shot) & Liz Golding “After

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April 7, 2026

10 Minutes with Tony Awad from Stormlab

By Louise May – Editor in Chief for Mocha Group Stormlab did not begin with ambition. It began with exhaustion, burnout and the need to rebuild a life. After starting in the professional hair industry in Sydney and later stepping away to pursue music, founder Tony Awad reached a point where the pace caught up with him. What followed was a disciplined reset. Clean living. Meditation. Stripping everything back to what felt honest and real. A simple question changed everything. Could he make his own shampoo and conditioner using cleaner ingredients? What began as a personal experiment in his mother’s kitchen evolved unexpectedly. In mid 1996, a close friend challenged him to reproduce his handmade formulas consistently for salon retail. Two weeks later, Tony delivered his first order. That transaction started Stormlab. From sleepless nights filling bottles by hand, Stormlab evolved into a private, closed door formulation and manufacturing house, designing

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April 7, 2026

ghd’s new Jelly Collection Has Landed

Introducing the limited edition AW26 collection, Jelly. While we settle into the cooler months, ghd invites us to lean into a little summer energy with this playful new release. Inspired by candy-coated hues, the Jelly collection delivers a fresh, elevated take on seasonal styling. Each tool features glossy, high-shine finishes in vibrant colourways, designed to capture that carefree, sun-soaked feeling — no matter the season. Whether you’re chasing effortless waves or full-bodied blow-dries, the Jelly collection brings a sense of lightness and fun to your styling routine. Think of it as your Autumn-Winter mood lift. The collection features sun-kissed peach, jelly mint, sugar pink, candy coral and glazed blue, each paired with a complementary heat-resistant case. See below for the full collection.     ghd duet blowdry (Sunkissed Peach) – Transforms hair from wet to blow-dried with no heat damage. Delivers 3x more volume and 50% more shine for bouncy, summer-ready

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April 7, 2026

Matrix Announces Global Girl Group KATSEYE as New Global Brand Ambassadors

Together they will Celebrate the Fusion of Movement, Inclusivity, and “Matrix Joy” Professional haircare brand Matrix is proud to announce global girl group KATSEYE as its new Global Brand Ambassadors. This partnership brings together a 40-year legacy of professional, inclusive haircare with one of today’s most magnetic global groups, representing a new era of individuality, self-expression, and culture. Rooted in the mission of “All Hair Types. All Humans,” Matrix has always believed that professional-grade hair is a universal right. By welcoming KATSEYE, the brand reinforces its commitment to Matrix Joy—the belief that haircare should be empowering, uncomplicated, and a source of joy every day. KATSEYE brings this spirit to life through their infectious creativity, high-octane movement, and the beautiful diversity of hair textures within the group – offering a fresh and modern expression of inclusive beauty. “KATSEYE is a powerful representation of the next generation: where each girls’ unique energy, movement, personality and, of

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April 7, 2026

The Missing Piece in Many Salon Businesses

By Elle Huempel Running a successful salon takes more than talent and hard work.Often, the real difference between a busy business and a thriving one comes down to leadership. The hair and beauty industry is filled with incredibly talented people. Walk into almost any salon and you will find passionate professionals, loyal clients, and business owners who have poured years of dedication into building something they are so proud of. Yet, behind the scenes, many owners quietly carry the same challenge. They are working hard, the salon is busy, the team is capable, the salon looks absolutely beautiful, but the business still feels heavier to lead than it should. After many years in this industry, I’ve come to realise the missing piece in many salon businesses is not talent, creativity, or effort. It’s leadership. Not leadership in the sense of a title, but leadership in the way a business is

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April 1, 2026

No More Frizz: The Secret to Smooth Hair in Any Weather

Every salon knows the conversation. The client leaves with silky, polished hair. The cuticle looks sealed. The blow-dry is controlled. And yet, hours later, the humidity hits and the style collapses. The complaint isn’t always loud, but it’s there. “My hair just doesn’t stay smooth.” Humidity is relentless, particularly on porous, colour- treated or lightened hair. When the fibre is compromised, it absorbs moisture from the air. The strand swells. The cuticle lifts. Shape is lost. Shine dulls. What looked controlled at 3pm can look entirely different by 7pm. Which is why solving frizz requires more than a final styling product. The milk_shake® no frizz allowed range has been developed as an anti-humidity treatment system designed specifically to extend the life of a hairstyle and restore control over particularly porous and frizzy hair. Rather than positioning a single hero product, the range functions as a coordinated routine – cleansing, conditioning,

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March 31, 2026
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