mocha Hair

HAIR WITH HEART – HOW THE SALON INDUSTRY CAN CHANGE YOUNG LIVES.

Hair is a symbol of confidence, identity, and self-expression. For children experiencing medical hair loss, it can be a part of themselves they lose without warning. Hair with Heart, run by Variety – The Children’s Charity, helps restore that confidence by supporting children living with hair loss caused by medical conditions such as alopecia, cancer, and other illnesses. For children like Seray, that support can be life changing. As her mum, Therese, shared, “Seray’s journey began when she was just 3 years old. It began with her hair spotting, which I noticed when she was in preschool. Over the coming months, she continued to lose more and more hair until it was almost all gone. I felt powerless as a mother and very sad for my daughter because this was something I could not fix for her. Ordering Seray’s first wig through Variety was a transformative experience. She chose a

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Clients Can’t Find You, Because Your Salon Isn’t Visible on the Internet.

By Nicole Healy Over the past 10 years of taking digital marketing seriously, I’ve realised that I attract better clients when my business is optimised for my ideal customers to find me, and this isn’t just on Instagram. Let’s get back to reality for a moment. Think about how you find a new business to visit. You most likely head to Google, type in a business nearby, then research them on Instagram and TikTok before making your final decision on where to go and who to book with. Usually, that decision is based on a few key things: The content they post showing what they offer (this creates instant want) Their brand style and aesthetics (this absolutely matters) What the business actually offers through their service menu. Over the past 12 months, I’ve been diving deeper and deeper into the world of SEO (Search Engine Optimisation). The interesting thing is

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Aura 300 Enters the US Market, Taking AI Revenue Infrastructure to American Salons

Aura 300, the AI-native revenue platform built exclusively for salons and clinics, has announced its entry into the United States market.  Founded by Adriano Di Giulio, Aura 300 deploys a coordinated team of AI agents that work 24/7 inside a salon and clinic’s existing booking software — answering every inbound call, booking appointments, re-engaging lapsed clients via Voice calls and WhatsApp, and running paid social media campaigns to generate new bookings. Aura 300 integrates directly with the leading salon booking and management software platforms, allowing salons and clinics to activate their AI agents without changing the systems they already use. Since launching, Aura 300 has onboarded salons and clinics across Australia, Ireland, and the United Kingdom, maintaining 100% client retention. The company has now set its sights on the United States, where millions of independent salon owners face the same daily challenge: missed calls, empty chairs, and lapsed clients slipping away

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Kpop Star Announced as Ambassador for Dyson Hair Devices Across Asia Pacific

Dyson has appointed Kpop artist Jang Won Young of IVE as an Ambassador for Dyson Hair Devices in Asia Pacific. As Dyson continues in engineering-led innovation, the partnership will support upcoming campaigns, with Jang helping to showcase Dyson Beauty’s latest styling technologies in the region. Dyson Beauty’s partnership with Jang underscores how her relentless curiosity, versatility, and commitment to personal expression align with Dyson’s mission to engineer high performance beauty technologies that protect hair from extreme heat. Kathleen Pierce, President of Dyson Beauty, commented: “We are thrilled to collaborate with Jang Won Young, an influential talent whose style resonates across Asia Pacific. As a proud Dyson Airwrap owner, she embodies the balance of beauty, performance, and self-expression that Dyson champions. Together, we look forward to inspiring a new chapter of intelligent, damage- reducing styling for consumers.” Partnership Rooted in Innovation and Self-Expression. With five consecutive million-seller records and a dedicated

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GG by Golding Gals Launches World’s First Patented Hair Cleansing Wipe

Today marks a significant shift in hair maintenance and salon hygiene with the official launch of GG by Golding Gals. Founded by a mother-daughter duo with Evie Golding with 13 years of professional hairdressing expertise (plus ex AHIA HOT SHOTS Winner) and Liz Golding with 30 years as Fashion Stylist, Hair and Makeup Artist. The brand is debuting its hero innovation: the GG Hair Cleansing Wipe the first-ever patented product of its kind designed to eliminate the need for traditional dry shampoo. For decades, the “post-gym refresh” or “long-flight revive” has relied on aerosol dry shampoos that often leave a dusty, gritty residue. GG has solved this industry-wide pain point with a high-performance wipe that physically lifts oil, sweat, and product buildup from the scalp and hair fibers without compromising the style or leaving behind a trace of grit. Co Founders Evie (Ex AHIA Hot Shot) & Liz Golding “After

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ghd’s new Jelly Collection Has Landed

Introducing the limited edition AW26 collection, Jelly. While we settle into the cooler months, ghd invites us to lean into a little summer energy with this playful new release. Inspired by candy-coated hues, the Jelly collection delivers a fresh, elevated take on seasonal styling. Each tool features glossy, high-shine finishes in vibrant colourways, designed to capture that carefree, sun-soaked feeling — no matter the season. Whether you’re chasing effortless waves or full-bodied blow-dries, the Jelly collection brings a sense of lightness and fun to your styling routine. Think of it as your Autumn-Winter mood lift. The collection features sun-kissed peach, jelly mint, sugar pink, candy coral and glazed blue, each paired with a complementary heat-resistant case. See below for the full collection.     ghd duet blowdry (Sunkissed Peach) – Transforms hair from wet to blow-dried with no heat damage. Delivers 3x more volume and 50% more shine for bouncy, summer-ready

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From Editorial Storytelling to AI in Beauty and Fashion Photography.

Saverio Marfia is a Sydney-based photographer and creative director whose work moves effortlessly across beauty, fashion, and commercial imagery. After years working behind the scenes on Hair and fashion sets and collaborating with photographers, Saverio developed a deep understanding of lighting, composition, and the visual language of editorial storytelling. That experience sharpened his instinctive eye for detail and naturally led him behind the camera. With over three decades of combined industry experience, Saverio has built a reputation for creating striking, high impact imagery that balances technical precision with confident creative direction. His work carries a refined editorial sensibility – clean, modern, and visually sophisticated, making it a natural fit for the world of luxury fashion and beauty. His imagery has been published internationally in titles including Elle, Grazie, Cosmopolitan and Marie Claire, and he has collaborated with Getty Images, covering fashion weeks in Milan and Paris. Today, through Saverio Marfia Creative and Sav Creative Studio,

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The Missing Piece in Many Salon Businesses

By Elle Huempel Running a successful salon takes more than talent and hard work.Often, the real difference between a busy business and a thriving one comes down to leadership. The hair and beauty industry is filled with incredibly talented people. Walk into almost any salon and you will find passionate professionals, loyal clients, and business owners who have poured years of dedication into building something they are so proud of. Yet, behind the scenes, many owners quietly carry the same challenge. They are working hard, the salon is busy, the team is capable, the salon looks absolutely beautiful, but the business still feels heavier to lead than it should. After many years in this industry, I’ve come to realise the missing piece in many salon businesses is not talent, creativity, or effort. It’s leadership. Not leadership in the sense of a title, but leadership in the way a business is

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