The Evolution of Sustainability in Salons
In 2026, being sustainable in business is expected rather than an afterthought but making it relatable and aspirational for your clients doesn’t have to be a big deal. According to Susannah Richardson, co-founder of salon group, Butchers, your sustainability should be visible the minute clients step through your doors “Your clients don’t want to be lectured on how sustainable you are; they should just see and feel the benefits on every visit to the salon,” she says. Butchers, which has salons in London, Leicester, and Chester, has been named Best Sustainable Aveda Salon in the World. Here, Susannah shares her thoughts on how sustainability is the new normal in hairdressing Lead with the feeling, not the ethics Clients don’t book a sustainable salon because of the recycling bin in the corner. They book it because their time in your chair is the calmest hour of their week, and that calm comes directly
