ghd has been supporting breast cancer charities globally for 20 years with their annual pink campaign, which has raised more than $23M (USD) and highlights the importance of being breast-aware and self-checking.
For the past three years, ghd have been on a mission to empower young women across the world to start regularly checking their breasts, with the Take Control Now Campaign, and this year to raise awareness of the importance of self- check for early diagnosis, the real life story of Becksy Silverwood, a professional dancer who was diagnosed with breast cancer at 29 years old is being told.
Locally, ghd have been supporting the National Breast Cancer Foundation for 19 years, donating “over $4.5M AUD to the cause. Committed to raising more funds for their breast cancer charity partners, with every purchase of the new ghd pink limited edition collection, ghd will donate $20 to the charity.
“ghd has been a valuable partner of the National Breast Cancer Foundation (NBCF) for 19 years and, in that time, have raised over $4.6 Million for game-changing breast cancer research. Their “take control now” pink product range available this year will continue to raise awareness for breast cancer in young women whilst raising vital funds for breast cancer research. As NBCF is entirely community funded, we rely on the generosity of corporate partners like ghd to fund world-class breast cancer research towards our vision of Zero Deaths from breast cancer.” ASSOC. PROFESSOR CLEOLA ANDERIESZ, NBCF CEO
BREAST CANCER IS THE MOST COMMONLY DIAGNOSED CANCER AMONGST WOMEN IN AUSTRALIA. AROUND 1,000 OF THOSE DIAGNOSED ARE WOMEN AGED UNDER 40. THAT
IS ABOUT 3 WOMEN UNDER 40 YEARS OLD DIAGNOSED EVERY DAY. THE FIVE-YEAR SURVIVAL RATE FOR WOMEN WITH EARLY STAGE (STAGE 1) BREAST CANCER IN AUSTRALIA IS 100%*
Source: *AIHW (last updated: 1st July 2022)
