Gone are the days when sustainability was a coveted buzzword. Today, it’s a lifestyle choice driving many consumers’ purchasing decisions. This informed demographic looks beyond product claims to understand the real impact of the brands they support, shifting focus if it doesn’t align.
Enter ELEMIS, the iconic British skincare brand leading the charge in creating products that care for both the environment and the skin.
Known for its luxurious formulations that marry science with nature, ELEMIS focuses on reducing environmental impact while delivering results-driven skincare. Setting a new standard for conscious beauty, ELEMIS is paving the way for a future where beauty is as kind to the environment as it is to the skin.
“Our commitment to sustainability is at the core of everything we do,” says Katie Lowndes, ELEMIS Spa Distributor ANZ. “From using 100% renewable energy across our facilities to eliminating unnecessary plastics and transitioning to fully recyclable packaging, we’re proud to make a tangible difference that benefits both our stockists and the planet.”
ELEMIS recently achieved B Corp certification and became a finalist in the Best Sustainable Skincare category at the Spa & Wellness Awards – recognition that underscores the brand’s dedication to sustainable innovation.
Bold Steps for a Better Planet
ELEMIS’ commitment to sustainability is not just words – it’s action. Since achieving B Corp status, ELEMIS has continued to innovate, balancing luxury skincare with environmental responsibility. “We have moved to 100% renewable energy across our offices and warehouses, ensuring our operations are as green as possible,” says Katie.
The brand has also taken significant steps in its packaging and product sustainability initiatives. In 2021, ELEMIS removed product leaflets, saving an estimated 13 tonnes of paper annually. The transition to plastic-free Dynamic Resurfacing Pads has reduced plastic waste by 1.3 tonnes each year, and eliminating plastic spatulas has saved an additional 1.7 tonnes of plastic. Moreover, protective bubble wrap used in online orders has been replaced with paper wrap, cutting down on plastic waste by a further 11 tonnes.
“We’ve taken a hard look at every element of our packaging to eliminate waste wherever possible,” adds Katie. “Our goal is to make it as easy as possible for clients to choose products that align with their values without compromising on the luxurious experience they expect from ELEMIS.”
Once clients receive their products, ELEMIS provides clear recycling instructions online, ensuring consumers are informed on how to dispose of their packaging properly to further reduce environmental impact.
Eco-friendly packaging is just one aspect of the brand’s sustainability mission – what’s in their products counts, too. ELEMIS’ hero product, Pro-Collagen Marine Cream, is created with sustainably sourced marine and plant-based ingredients.
“Ingredients are at the heart of what we do,” Katie explains. “We ensure that everything we source is done so responsibly. Our Pro-Collagen Marine Cream, for example, uses marine and plant-based extracts that provide incredible results and respect our planet’s natural resources.”
Commitment Beyond Skincare
ELEMIS’ dedication to social responsibility extends beyond skincare. As part of its B Corp mission, ELEMIS supports charitable initiatives, from promoting women’s health to reforestation projects, ensuring every action aligns with its vision of a healthier planet. By choosing ELEMIS, consumers invest not only in their skin but also in global well-being.
“Our commitment to the planet isn’t just about what’s in our jars,” Katie says. “It’s also about giving back to communities and supporting causes that make a difference globally. We want our clients to know that when they choose ELEMIS, they are supporting a brand that truly cares.”
The wellness industry is evolving, and ELEMIS proudly proves that high-performance beauty can align with eco-consciousness. With a commitment to clean beauty, ethical sourcing, and sustainable packaging, ELEMIS sets a new standard for products in the industry.
Whether you’re new to sustainable skincare or already an advocate, ELEMIS’ dedication to both people and the planet makes them an ideal choice for therapists and clients alike who want to indulge in luxury skincare without compromising on their values.
