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AI IN BEAUTY

What Would You Do With Your Life Back?

By Louise May – Editor in Chief for Mocha Group Missed calls. Lapsed clients. Ads that go nowhere. Enquiries sitting unanswered in your DMs. And a mind that never fully switches off, even when you’re home. Aura 300 is the AI platform that’s giving salon owners something they didn’t know they could ask for: their time, their revenue, and their peace of mind, all at once. Picture this. It’s 6:30pm on a Friday. The last client has left, the team has packed up, and you’ve locked the salon door. On the drive home, your phone lights up. A booking enquiry. Then another. A client asking about Saturday availability. By the time you sit down to dinner, you’ve answered three messages and missed a call, and you haven’t actually stopped working since 8am. This is the reality for most salon owners. The business doesn’t stop when you do. The phone doesn’t

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June 2, 2026

The Rise of AI and What It Means for Clinic Businesses

By Shar Marsh, CEO, SkinMed Australia Over the past 25 years, I’ve had a front-row seat to the evolution of our industry. I’ve seen trends come and go, technologies rise and fall, and regulations reshape how we operate. But AI feels different. Not because it’s new – but because of how quickly it’s changing the way clinics run, grow, and connect with their clients. At SkinMed® Australia, we’ve always believed our role goes beyond supplying devices. It’s about helping clinics build sustainable, successful businesses. That’s exactly why we made the decision to invest in AI early – and to bring that capability directly into our customer support network. We now have a dedicated AI Readiness Consultant working with us, helping translate what can feel like a complex, overwhelming space into something practical, relevant, and most importantly achievable. Because that’s what matters – not the hype but the outcome. What We’re

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May 20, 2026

THE RISE OF AI IN BEAUTY

Innovation, Compliance and Protection in the Digital Age  By Jade Spehr, Co-Owner JadeStart, a business consulting and marketing agency for the aesthetics and beauty industry From skin analysis tools that personalise treatment plans to chatbots that handle enquiries while you sleep, artificial intelligence (AI) is rapidly transforming how beauty and aesthetics businesses operate. What was once the domain of large tech companies is now accessible to salons, clinics, and solo practitioners. It is changing the client experience for the better. But with opportunity comes responsibility. As we embrace AI to enhance marketing, consultations, and client care, we must also navigate Australia’s privacy laws, ethical responsibilities, and insurance requirements to ensure our businesses remain protected. Here is a look at some of the most common and emerging AI tools currently adopted in beauty businesses: 1. AI-Powered Skin Scanners and Virtual Consultation Tools Advanced skin analysis tools can now be embedded directly

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August 25, 2025

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