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BEAUTY BUSINESS OWNERS

Beyond Microneedling.

The new non-invasive system helping clinicians treat more clients, more precisely. Non-invasive skin treatments continue to evolve rapidly, and today’s clients are more educated than ever before. They are researching ingredients, understanding skin concerns at a deeper level, and looking for personalised treatments that deliver visible outcomes without significant downtime.  For clinicians, that shift brings both opportunity and pressure, with demand growing for advanced treatment systems that can treat multiple concerns while still allowing for precision and customisation. DermapenWorld, the team behind what is recognised as the world’s number one microneedling brand and trusted by more than 20,000 professionals globally, has responded with the launch of Dp SYNERGIST™ – a multi-technology treatment platform designed to support total skin health through a highly tailored and non-invasive approach. Rather than functioning as a single-modality device, Dp SYNERGIST has been engineered as a modular system that combines cleansing, extraction, correction, infusion and regeneration

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July 22, 2026

Your Therapists Are Your Greatest Untapped Asset.

By Abby Stuart – Owner of Oi Cosmetics Clinic, Current ABIA Business Director of the Year and Current ABIA Australian Clinic of the Year.   There’s a conversation dominating our industry right now, and frankly, it’s one we need to challenge. Look into any online forum and you’ll see the same lines repeated. “I trained to be a therapist, not a social media marketer.” “That’s the salon owner’s job.” “I just want to do the treatments.” I understand where it comes from. But as a leader in this industry, I have to say it plainly. This mindset is outdated, it’s holding therapists back from the careers they deserve, and it’s quietly costing salons their future. We have to do better, and it starts with the way we think about visibility. Here’s the reality I’ve learned as a salon director. I haven’t treated a client in over nine years. If I

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July 22, 2026

The IPL Worth Waiting 23 Years For.

By Nancy Abdou. IPL was the technology that brought me into this industry in the first place. My heritage is Egyptian and European, which meant I was naturally darker on the Fitzpatrick scale and, frankly, very hairy. Back when laser was the dominant technology, it carried real risk for skin like mine. IPL felt like the safer, smarter option. My sister Nevine found a clinic, tried it herself, raved about it and I booked in. A full course of eight treatments later I went from sugaring every six to eight weeks to barely thinking about hair removal. Even after just a few treatments the results were incredible. I still occasionally find a rogue five-centimetre hair dangling from my underarm. At that point it’s basically a pet. You name it, you keep it. And just like that, we were obsessed. We invested in Australia’s first ever Palomar StarLux IPL System and

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July 22, 2026

Elleebana Returns to Beauty Expo Australia.

30 Years of Education, Innovation and Industry Connection. For 30 years and counting, Elleebana has been a familiar face at Beauty Expo Australia. Since 1996, Elleebana has continued to return to the event year after year, growing alongside the Australian beauty industry and connecting with generations of lash artists, brow artists, beauty professionals and educators. But Elleebana’s connection to Beauty Expo Australia goes even deeper than simply exhibiting at the event. A Family Connection to Beauty Expo Australia In the early days of Elleebana, Otto Mitter’s mother, Suzette Barlin, played an important role in helping build and shape Beauty Expo Australia into the event it is today. As Elleebana began establishing itself within the beauty industry, the team’s presence at Beauty Expo Australia continued to grow. From the early days of spreading the word about Elleebana eyelash perming and tinting, the brand has continued to evolve alongside the industry. What

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July 22, 2026

The Future of Beauty Starts With Your Voice

Why Every Beauty Professional Must Have Their Say on the Training Package Review Right Now. By Karen Geiszler | Clinical Educator | KG Beauty and Modality Training. For the first time since the 1980s, the training qualifications that govern how every beauty therapist in this country learns their craft are being reviewed. This is not background noise. This is the most significant structural opportunity the industry has seen in four decades. And it will only produce the change we need if the people who live and breathe this industry every single day make their voices heard. Let me tell you what I know about the beauty industry after four decades working in it. I know that the majority of its most experienced professionals are not sitting on government advisory committees. They are not attending policy forums in Canberra. They are in their clinics, treating clients, training their teams, and doing

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July 14, 2026

Otto Mitter Brings Global Monofusion to Beauty Expo

Across the international lash community, one advanced education session has been changing the conversation around modern lash lifting, treatment efficiency, bond support and colour science: Lift, Lock, Link & Tone: The Science of Monofusion. Presented by Elleebana Founder, Managing Director and Cosmetic Chemist Otto Mitter, this innovative session has travelled around the world throughout 2026, captivating audiences in Slovenia, Athens, Japan, New York City, Guatemala and Las Vegas. Now, following an extraordinary international response, the global Monofusion tour returns home to Australia for Beauty Expo Australia in Sydney on Sunday 16 August. Australian lash and brow artists will have the opportunity to experience Otto’s latest research into modern lash lifting, advanced Korean Lash Lift methods, structural assessment, colour performance and the intelligent interaction between each chemical stage. A Story That Began in Korea Long before Korean Lash Lift became one of the beauty industry’s most talked about global movements, Otto

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July 14, 2026

Regional Beauty Long Lunch.

Where Connection, Capability and Community Converge.            By Linda Woodhead. Fairmont Resort, Blue Mountains | March 28–29 Set high in the breathtaking surrounds of the Blue Mountains, the Regional Long Lunch once again delivered a powerful and purposeful gathering of the beauty industry, bringing together regional salon owners, therapists, educators and brand leaders for a weekend grounded in connection, education and real-world business insight. More than just an event, the Regional Long Lunch has become a movement, one that champions collaboration over competition and creates space for meaningful conversations that shape the future of the industry. An Immersive Start The experience began ahead of the main event, with speakers and sponsors arriving at the Fairmont Resort for a thoughtfully curated welcome. A standout moment came in the form of a hands-on clay modelling session led by Emelly Simons, where guests, champagne in hand, embraced creativity and

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April 1, 2026

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