goldwell

Goldwell Launches Blonde Made Better

Introducing Blonde Made Better, Goldwell’s latest global campaign spotlighting the high-performance lightening formulas in the Light Dimensions portfolio. Crafted for the modern blonde client who prioritizes hair health, the result is aspirational color and healthy-feeling hair without compromise. With a focus on performance, reliability and artistry, LightDimensions empowers stylists to push the limits of blonde without pushing hair too far delivering both stunning blondes and healthy-looking hair. Goldwell has decoded the process of lightening – leveraging cutting-edge ingredients to deliver the next evolution in blonde. The result is formulas that offer a powerful, controlled lift while protecting the hair during the lightening process – ensuring smooth, shiny and resilient hair which minimizes yellow tones. THE DIFFERENCE: Advanced formulas like SilkLift Strong that lightens powerfully while protecting hair integrity A fully customizable portfolio designed for every level of blonde ambition. Cutting-edge technologies with innovative ingredients: Radical scavengers in the formulas, such

June 23, 2026

ESSE Studio AWF26 x Goldwell Colorance Tones

ORIBE AND GOLDWELL UNITE FOR HIGH-GLOSS BRILLIANCE AT THE ESSE STUDIOS RUNWAY, AUSTRALIAN FASHION WEEK 2026 As Sydney’s fashion set gathered at the Museum of Contemporary Art this week for one of Australian Fashion Week 2026’s most anticipated shows, ESSE Studios delivered a masterclass in understated elegance and behind every strand of hair was a powerful creative partnership between Oribe and Goldwell. Together, the two hair brands joined forces as the official hair partners for ESSE Studios’ runway: Goldwell delivering the color foundation with the newly launched Goldwell Colorance Gloss Tones and Oribe bringing the brand’s iconic signature styling artistry to complete the look. The result was hair that didn’t just complement the collection but elevated it. Esse Studios: Founded by designer Charlotte Hicks, ESSE Studios is a ready-to-wear lifestyle brand for the woman who approaches style with intention. The 2026 collection explored the modern gentlewoman’s wardrobe, a masterful balance

May 14, 2026

GOLDWELL UNVEILS “GLOW TO GO”

A 10-minute colour upgrade with Colorance Gloss Tones, reducing visible signs of damage. Goldwell is introducing its new upgraded Colorance Gloss Tones, offering fast, pro-grade care designed for high-shine, healthy-looking hair in just 10 minutes. The formula reboot also offers visible repair – with up to 5 times better detangling and compatibility on damaged hair¹ Designed for today’s fast-paced lifestyles, the upgraded formula is brought to life in the Glow to Go campaign, celebrating high-performance color refreshes between appointments, leaving hair glossy, vibrant, and visibly healthy-looking. Powered by the unique formula of Colorance Gloss Tones, hair is transformed by its acidic IntraLipid-infused formula that repairs damage by regenerating lost lipids in the hair. The formula, with built-in metal neutralizers, delivers vibrant shine and color brilliance – perfect between major color appointments or whenever hair needs a pick-me-up. THE BENEFITS: Enhanced gloss and shine while reducing visible signs of damage such

March 19, 2026

Goldwell Celebration of Color 2026

A Sold-Out Weekend of Creativity, Collaboration & Industry Education in Sydney. All images by Jarred Stedman for MochaGroup Powered by Goldwell, Celebration of Color 2026 concluded in Sydney after a sold-out, high-energy two-day experience held on March 15 and 16. The national event brought together over 300 Stylists from Australia and New Zealand’s vibrant hairdressing community, delivering a weekend dedicated to creativity, innovation and connection, headlined by three internationally renowned Goldwell artists alongside Australia’s leading artistic talent. Hosted across Illumina Sydney and the MCA Harbourside, Celebration of Color delivered a powerful combination of live artistry, advanced education and creative inspiration, plus the celebration of the fresh new Goldwell rebrand, a bold evolution of the brand’s identity that signals a new era of artistry and innovation. Alongside an exclusive preview of the 2026 product launches including new Colorance Gloss Tones and LightDimensions product upgrades, set to take color services to the

March 17, 2026

Introducing the Goldwell Glow Up

A New Era of Color, Powered by Stylists Goldwell proudly unveils the relaunch of its brand with the Goldwell Glow Up, marking a bold new era for the professional hairdressing industry. More than a rebrand, the Glow Up is a recommitment: to stylists, to salons and to the future of color. When Hans Erich Dotter started Goldwell in 1948, his vision was to create a company focused on the professional hairdressing industry, and to rebuild a feeling of beauty in the people around him. For over 75 years, Goldwell has stood as a trusted salon-first partner, renowned for professional color expertise and relentless innovation. Now, Goldwell launches its new brand campaign, ‘Color the Future’ – bringing together the new brand purpose. The Glow Up brings stylists even closer to the heart of the brand, co-creating the future of color through these distinct campaign pillars. COLOR COLAB: CO-CREATING WITH STYLISTS With

February 3, 2026

INTRODUCING GOLDWELL TEXTURE DIMENSIONS PERM

Your volume. Your waves. Your curls Goldwell’s new Texture Dimensions Perm changes everything you think you know about perms. This new and modern in-salon treatment is poised to entirely redefine the perception of a perm service. Goldwell’s Texture Dimensions Perm offers an array of styling possibilities that cater to modern trends, classic looks, smooth sophistication and everything in between. The service allows for uniquely customised results. A gateway to a world of creative possibilities – whether it is creating trend-setting perms and curls, natural wavy styles or just a boost of volume: The true power of the new perm lies in its versatility. Texture Dimensions Perm is formulated with Goldwell’s proprietary Triple Moisture Bounce Complex. The technology in Perming Lotion and Neutralizer is designed to support hydration for flexibility and bounce while ensuring the longevity of the service. Combined with creative winding techniques, the service delivers real, reliable results, striving

February 2, 2025

GOLDWELL – UNIQUE COLORS, UNIQUE YOU

Authentic self-expression with Goldwell’s Iconic Muted Collection. Goldwell has launched its annual trend-inspired color campaign Unique Colors, Unique You, inspiring stylists to unleash their creativity and take their expertise, craft, and passion to the next level. The campaign features the Iconic Muted Collection, a carefully curated selection of Topchic, Topchic Zero and System @Pure Pigments, including six brand-new muted shades from Topchic Zero for the ultimate muted trend looks. A world of possibilities from subtle to bold The Iconic Muted Collection is a carefully curated selection of 18 existing Topchic and 6 existing Topchic Zero shades, enriched by six brand-new muted Topchic Zero shades to counteract and mute undertones for particularly soft, natural color results – all to create ultimate muted trend looks. To complement these and to push the boundaries even further, stylists are encouraged to mix these shades with System @Pure Pigments for long-lasting, multi-dimensional, and high-definition color

September 10, 2024

The Wrap Up: Kao Salon #THEWEEKENDER2024

On Sunday 17 & Monday 18 March 2024, Kao Salon Division hosted THE WEEKENDER; two powerful days of networking, education and inspiration for over 300 Hair Salon Owners and Stylists at the chic QT Gold Coast. And as the Offical Media partner, mocha group were on hand to capture all the memories! Celebrating artistic creativity from local and international talent, showcasing new product launches from Goldwell, Kerasilk, KMS and Oribe, and presenting keynote speakers passionate about elevating performance and confidence, the event provided the perfect platform for Salon Owners and Stylists from across Australia and New Zealand to network, connect, recharge and celebrate. The opening showcase was a stunning collection by Alannah Jade, Goldwell ambassador (Ella & Jade) to celebrate the 50th anniversary of Goldwell Topchic. Award winning hairdresser and educator, Dario Cotroneo, was the MC for the event, first welcoming Rita Marcon, GM Kao Salon Division ANZ, to stage to introduce the

March 28, 2024

#MOCHAGROUP #MOCHAHAIR #MOCHALOVE #HAIRBIZ #HAIRINSPO #GOLDWELL #GOLDWELLAU #MBE #MBEWEEKEND2023 #KAO #KAOCONFERENCE #ORIBE #KMS #KERASILK #VARIS #LINDAWOODHEAD #JARREDSTEDMAN

Angelo Seminara at #MBEweekend2023

Centre Stage with Kao Day 2, an eager crowd arrived to a transformed Ivy Ballroom, with full stage and catwalk to be inspired by Global and Local Artistic Talent, presenting fresh techniques in styling and colour work, sending models down the runway and unveiling exciting new launches for 2023. DAY 2 Delegates enjoyed local talent:- Shane Henning & Megan Evans: Celebrating 75 Years of Goldwell Jason Fassbender, Kirby Lago & Amanda Magistro: Kerasilk Masterbrand Alannah Read: Unveiling Goldwell Topchic Zero Ali Holmes & Piet Pantano: KMS Styling for campaign shoots & fashion shows And from overseas came:- ADAM LIVERMORE – Renowned US Stylist, Colourist and Oribe International Educator. Currently working at Muze Salon in NYC, his work is seen on the runways of Paris, Milan and New York, on countless celebrities and across the pages of international magazines. Straight from NYFW, Adam showcased the trending fashion looks created for

March 22, 2023

#MBEweekend2023

DAY 1: Inspired to Succeed MBE 2023 WEEKENDER : Presented by KAO Salon Alliance What an absolute treat it was for CEO and founder of mocha group, Linda Woodhead and General Manager Jarred Stedman, to be invited to the welcome return of the MBE Weekender presented by KAO Salon Alliance (Goldwell Australia) for two incredible days of networking and inspiration at Sydney’s stunning Ivy Ballroom. The weekend kicked off with a day of Keynote Speakers to elevate business strategy and personal development, followed by a day of creative inspiration and education led by the KAO talented Global and local Artists. DAY 1 Hosted with humour was MC Nick Bartlett, firstly introducing General Manager of Kao Salon Australia and NZ, Rita Marcon welcoming the 250+ strong audience. First cab off the speaker rank was AMANDA STEVENS. Renowned thought leader on customer experience, Amanda shared share her personal account of what it

March 22, 2023

Goldwell Launches Blonde Made Better

ESSE Studio AWF26 x Goldwell Colorance Tones

GOLDWELL UNVEILS “GLOW TO GO”

Goldwell Celebration of Color 2026

Introducing the Goldwell Glow Up

INTRODUCING GOLDWELL TEXTURE DIMENSIONS PERM

GOLDWELL – UNIQUE COLORS, UNIQUE YOU

The Wrap Up: Kao Salon #THEWEEKENDER2024

Angelo Seminara at #MBEweekend2023

#MBEweekend2023

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