SALON BUSINESS EXPERT

Written by Tom Donato If you want consistent re-bookings, glowing referrals, and a fully booked column, you need more than exceptional cutting and colouring skills – you need a client journey routine. In today’s competitive salon world, talent is expected. Experience is remembered. A client journey routine is the intentional experience you create from the moment someone discovers your salon to long after they’ve left your styling chair. When crafted thoughtfully, it transforms first-time guests into loyal regulars and loyal regulars into passionate ambassadors for your brand. Here’s how to build one that truly works. First Impressions Start Before They Walk Through the Door The client journey begins long before the appointment is confirmed. Ask yourself: How easy is it to book? Is your Instagram polished and consistent? Are your Google reviews recent and reflective of your standards? Most new clients will explore your social media before committing. Your page