Salon Owners

What Would You Do With Your Life Back?

By Louise May – Editor in Chief for Mocha Group Missed calls. Lapsed clients. Ads that go nowhere. Enquiries sitting unanswered in your DMs. And a mind that never fully switches off, even when you’re home. Aura 300 is the AI platform that’s giving salon owners something they didn’t know they could ask for: their time, their revenue, and their peace of mind, all at once. Picture this. It’s 6:30pm on a Friday. The last client has left, the team has packed up, and you’ve locked the salon door. On the drive home, your phone lights up. A booking enquiry. Then another. A client asking about Saturday availability. By the time you sit down to dinner, you’ve answered three messages and missed a call, and you haven’t actually stopped working since 8am. This is the reality for most salon owners. The business doesn’t stop when you do. The phone doesn’t

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Big Beauty Live 2026 Delivers Industry Impact in Melbourne

Salon First’s Big Beauty Live 2026 has cemented itself as one of the most powerful and unifying events in the Australian beauty industry, bringing together salon owners, educators, suppliers, and emerging professionals for a full day of connection, education, and inspiration. Described by speakers and attendees alike as “Melbourne’s biggest and greatest beauty event,” the day created a unique environment where collaboration and growth took centre stage. Keynote speaker Beauty by Brooke shared, “It was honestly a dream come true… the energy in the room, how engaged and open everyone was — it was something really special.” Fellow speaker Keily Baker highlighted the impact of the event’s environment, noting that Salon First created “a safe space for people to connect, grow and learn.”   Across the room, the sentiment was echoed by both speakers and attendees. Industry educator Lucia Malejko described the event as “one of those rare experiences where

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Regional Beauty Long Lunch.

Where Connection, Capability and Community Converge.            By Linda Woodhead. Fairmont Resort, Blue Mountains | March 28–29 Set high in the breathtaking surrounds of the Blue Mountains, the Regional Long Lunch once again delivered a powerful and purposeful gathering of the beauty industry, bringing together regional salon owners, therapists, educators and brand leaders for a weekend grounded in connection, education and real-world business insight. More than just an event, the Regional Long Lunch has become a movement, one that champions collaboration over competition and creates space for meaningful conversations that shape the future of the industry. An Immersive Start The experience began ahead of the main event, with speakers and sponsors arriving at the Fairmont Resort for a thoughtfully curated welcome. A standout moment came in the form of a hands-on clay modelling session led by Emelly Simons, where guests, champagne in hand, embraced creativity and

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