salon software

Phorest Enters New Era with B Corp™ Certification.

Phorest, a leading software platform in salon, spa and clinic management with over 12,000+ customers globally, is proud to announce that it is now a Certified B Corporation™. B Corps are companies verified as meeting B Lab™ Standards for social and environmental performance, transparency, and accountability – and with this certification, Phorest joins a global community of businesses leading the movement toward a more inclusive, equitable, and regenerative economy. Phorest: Born on the Salon Floor Founded by CEO Ronan Perceval in Dublin, Ireland, in 2003, Phorest has earned recognition as one of the fastest-growing technology companies in the hair and beauty industry. Born on the salon floor, Phorest was bred to help salon, spas and clinics thrive. With innovative tools to help businesses manage, market and grow as well as mentoring and education, its mission is clear: “More than software, we are on a mission, together with our community, to

August 11, 2026

Phorest Celebrates Launch of “Phorest Collections – AI Edition”

Elevating Salons, Spas and Clinics Through Human-First Innovation Phorest, a leader in salon, spa and clinic management software, has announced its latest drop of features in their Collections series, Phorest Collections: AI Edition. This sophisticated suite of AI tools has been designed to support businesses with high-tech efficiency whilst amplifying human connections across the business. AI Features that Amplify Client Connection As the industry navigates a new world filled with AI noise, the Phorest priority remains human connection. The latest drop of AI functionality is designed to help streamline processes, lift the administrative burden, in turn, allowing professionals to reclaim their time for customer care and artistry. “At Phorest, we believe AI should be an amplifier for the people in this industry, not a replacement,” said Ronan Perceval, CEO of Phorest. “With the AI Collections, we are automating the high-volume, low-ROI tasks, and empowering teams to walk into every appointment

May 12, 2026

Welcome to the Switch Zone

Your January/February breather just became your biggest business advantage Remember that feeling? December 31st, when you finally kicked off your shoes, exhaled for what felt like the first time in weeks, and thought: “I made it through another Christmas rush.” Well, congratulations. You survived. But here’s the real question: now what? You’ve entered the SWITCH ZONE: that precious January/February/March breather when the Christmas madness has settled, the appointment books aren’t completely mental, and you’ve actually got time to think about your business instead of just working in it. So, what are you going to do with it? Is your system actually working for you? When things slow down, the cracks become impossible to ignore. That booking software you’ve been wrestling with? The one that makes you want to throw your computer out the window every time you need to run a simple report? Yeah, that one. January, February, and March

February 18, 2026

INSIDE THE ZENOTI ROUNDTABLE LUNCHEON

What Salon and Spa Leaders Can Learn for 2026 Written and Photographed by MochaGroup On 1 December 2025, an intimate lunch-time roundtable hosted by Zenoti brought together salon owners, beauty therapists, hairdressers, and wellness-industry leaders from around the country for a forward-looking conversation about the next wave of growth in Australia’s and New Zealand’s beauty and wellness sector. Held at the stylish Pendolino in The Strand Arcade, the event attracted senior executives from top salons, spas, and medspas across the region. The roundtable combined a chef-curated lunch, keynote remarks, and a moderated discussion on the future of the industries, a format designed not to sell, but to inform and inspire. MochaGroup was proud to partner with this event to share what is happening within the industry and bring it to the attention of the professional Hair, Beauty, and Barbering industry. Global Vision, Local Relevance: opening keynote The session opened

December 5, 2025

CAROLINE HIRONS LEADS THE LINEUP AT THE SALON OWNERS SUMMIT 2026!

Following the significant success of previous years, Phorest, the global salon, spa and clinic software company, is excited to announce the return of its highly anticipated 10th annual Salon Owners Summit in 2026. This landmark event, themed “Thrive: The human experience, powered by technology,” will gather hundreds of salon and clinic owners from around the world at the Dublin Royal Convention Centre, Ireland, on Saturday and Sunday, January 25th & 26th, 2026. This two-day summit promises a deep dive into inspiration, education, and strategic business growth, demystifying how technology and AI can support and elevate a human-first business. Phorest is proud to announce Caroline Hirons, the internationally acclaimed skincare expert, author, and entrepreneur, as one of its main keynote speakers. Caroline’s journey from skincare enthusiast to multi-award-winning consultant and brand owner, including her groundbreaking Skin Rocks, embodies the spirit of innovation and community. Renowned for her honest, science-backed approach and

October 2, 2025

Kitomba data reveals the impact of marketing for salons and spas

What impact can sending text and email marketing campaigns have on your salon’s bottom line? Kitomba Salon and Spa Software, a leading software provider in Australia and New Zealand, analysed its customer data to find out. Kitomba analysed one year of customer data comparing salons that use its campaign and automated marketing features with those that don’t, resulting in a notable difference in outcomes. The software company found that salons and spas that send one-off marketing campaigns to their database via email or text message through Kitomba’s Campaign Marketing feature, receive an additional 42 appointments per year on average, see an 11% increase in total client spend, and an 18% increase in spending on services on average. Commenting on the results, Alyssa Dowsett, Kitomba’s General Manager, said: “Sending marketing campaigns by text or email is a great way to boost bookings and revenue. The salons that see the greatest

June 12, 2024

FRESHA USERS BOOST OCCUPANCY BY UP TO 44% WITH NEW FEATURE BUILT TO REDUCE CALENDAR GAPS

Fresha’s newly optimised online booking system puts beauty and wellness businesses in control of optimising their own schedules, leading to a 44% increase in occupancy for users. Fresha, the booking platform and marketplace for hair,m beauty and wellness, has optimised their online booking system to intelligently prevent gaps between appointments, and ensure back-to-back bookings. It’s a simple yet powerful way for beauty and wellness businesses to maximise efficiency and create more availability every day. The feature addresses a widespread issue in the industry: unbookable calendar gaps cost businesses hours of availability each week. With this new feature, Fresha users are already seeing a 44% increase in occupancy. Powered by an algorithm built from scratch by Fresha’s engineers, the smart scheduling feature helps businesses earn more every day without costing them anything, while continuing to provide clients with the best online booking experience in the industry. It builds on Fresha’s position as

August 31, 2023

Fresha – Superior Software for Hair Salons, Spas, Clinics and Barbershops

Fresha is the world’s #1 subscription-free business software for hair, beauty and wellness that’s trusted by millions in over 120 countries. As an all-in-one platform that combines intuitive salon management, innovative marketing tools, integrated payment processing and a client marketplace, Fresha is helping over 80,000 businesses and 250,000 stylists and professionals put their salons, barbershops and spas in the spotlight. With more than 500 million appointments booked through Fresha in 2022, businesses using the Fresha marketplace gained 26% more clients on average. Listed companies on Fresha also ranked higher on Google Search and Maps, allowing people to book an appointment directly from the page. The ‘Book Now’ feature on Instagram and Facebook pages provides seamless booking experiences for clients booking at salons on Fresha. Sign Up for Free Here!

February 3, 2023

Phorest Enters New Era with B Corp™ Certification.

Phorest Celebrates Launch of “Phorest Collections – AI Edition”

Welcome to the Switch Zone

INSIDE THE ZENOTI ROUNDTABLE LUNCHEON

CAROLINE HIRONS LEADS THE LINEUP AT THE SALON OWNERS SUMMIT 2026!

Kitomba data reveals the impact of marketing for salons and spas

FRESHA USERS BOOST OCCUPANCY BY UP TO 44% WITH NEW FEATURE BUILT TO REDUCE CALENDAR GAPS

Fresha – Superior Software for Hair Salons, Spas, Clinics and Barbershops

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