Foil Me Launches ‘Simply Blue’

There is nothing ‘moody’ about Foil Me’s latest foil release, just a simple feeling of calm and serenity, a welcome addition to any busy salon environment.

Foil Me is delighted to introduce Simply Blue, a soft powder blue foil and beautiful new addition to the popular Simply range. Simply Blue is available in Foil Me’s custom tissue box-style dispenser, featuring the newly improved Push Me tabs for smoother, faster, more intuitive dispensing. Beyond their commitment to reinventing foiling, Foil Me has continuously displayed a strong sense of social justice & philanthropy. Just as Simply Blue is designed to elevate everyday foiling it will also allow Foil Me to give back to something far greater.

Foil Me will donate $1 from every Simply Blue box sold during the month of March to Beyond Blue, ensuring this launch reflects what matters most to Foil Me.

Beyond Blue provides life-changing mental health support, education, and resources, helping Australians navigate anxiety, depression, and suicide prevention. Supporting mental wellbeing within our industry and wider community is deeply important to Foil Me, and Simply Blue allows them to turn everyday salon tools into meaningful impact.

“As a brand built on care, connection, and community, this launch is incredibly close to our hearts,” reflects Emily Ciardiello, Co-Founder & CEO of Foil Me. “At some point in our lives, we have all been touched by mental health, both personally and professionally.”

“This is why it’s incredibly important for us to use our influence for good in a way that truly matters – where we can support our community and provide them with the opportunity to support a cause as impactful as Beyond Blue. This is just one of the ways that we deliver on our tagline – With Foil Me, More is What you Deserve.”

Simply Blue is available in the most loved Wide (15cm x 27cm), and Long Wide (15cm x 35cm) sizes, combining performance, purpose, and heart, because with Foil Me, you deserve more.

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