Ragan Skin has officially transitioned into Skinformé, marking a defining new chapter for the Australian-born, performance-driven skincare brand.
Founded by industry powerhouse, Isabella Loneragan, Skinformé retains the high-performance formulations Ragan Skin is renowned for, now elevated within the growing global Skinformé brand ecosystem.
With more than two decades of experience as an internationally trained and multi-award-winning product formulator, facialist, and clinical educator, Isabella Loneragan launched The Skinformé Academy in August 2025. The world-class facial and facial massage training institute reflects her commitment to professional education and hands-on skin therapy.
“The Skinformé skincare collection seamlessly falls under the broader Skinformé brand because it embodies the same philosophy that guides the Academy: results-driven performance, the intelligent synergy of formulation and skilled touch, and a holistic approach to long-term skin health,” explains Isabella.
“Renaming the collection Skinformé made sense because it reflects the bigger picture of what we are building and that is, not just high-performance skincare, but a holistic ecosystem connecting advanced formulations, professional education, and enduring skin wellness.
“Ragan Skin laid the foundation, and now Skinformé allows us to unify our products, our teaching through The Skinformé Academy, and our global vision under one cohesive philosophy. It’s about performance, integrity and results, all elevated and expressed on a global stage,” adds Isabella.
While formulas remain unchanged, with Isabella personally involved in the formation of each and every product within the range, Skinformé now includes new offerings and curated stockist collections designed to complement the Academy’s teachings.
From the new Skinformé Sonophoresis Machine and The Skinformé Facial collection to cult-favourite and award-winning products including Super Cleanse, Body Cream and Exfoliate Elite, both new and existing products across the range now feature the refined Skinformé branding.
Remaining Australian made and manufactured, products within the Skinformé range continue to nurture and protect skin from the rigours of the Australian climate, while also addressing the demands of diverse global environments.
Skinformé skincare is paraben-free, sulphate-free, cruelty-free, UV-protected, and housed in medical-grade airless packaging.
“I am incredibly proud and focussed on the philosophy we’re championing through Skinformé. It’s an internationally reaching venture that’s already gaining momentum worldwide, proudly originating from Australia.
“With Skinformé, we’re not just evolving our brand, we’re elevating standards across the skincare world. We’ve got more exciting initiatives in the pipeline. We’re absolutely committed to setting new benchmarks for results, integrity and excellence across every facet of the industry,” says Isabella.
